Keyword Research

When someone is searching for information on the web, they will usually visit a search engine and type in some words describing what they are looking for. The search engine then checks its database and returns the results listing pages that meet the words submitted.
These words used by people searching can be called keywords or search terms.

Conducting Keyword Research (Methods)

Keyword research is critical and if keyword research is not done properly then all efforts to rank high in search engines would be wasted. The process of keyword research involves several phases:

1. Brainstorming - Thinking of what our customers/potential visitors would be likely to type in to search engines in an attempt to find the information / services that our site offers.

2. Surveying Customers - Surveying past/potential customers is a great way to expand keyword list to include as many terms/phrases as possible.

3. Applying Data from KW Research Tools - Using these tools can offer concrete data about trends in keyword selection. Some of them are given below:

Word Tracker - Wordtracker help us to choose the right Internet marketing keywords that will help our search engine ranking.

Keyword Discovery - Discover the right keywords to target on website. Identify common keyword misspellings, seasonal trends, related and industry terms.

Overture Search Terms - Enter a term to find how many searches were performed using it the previous month on Overture.

SEO Research Labs - SEO Research Labs provides a very handy service that will identify the best keywords and search terms for your site.

4. Term Selection - The next step is to create a chart that analyzes the terms we believe are valuable and compares traffic and relevancy. This will allow us to make the best informed decisions about which terms to target.

5. Performance Testing and Analytics - After keyword selection and implementation of targeting, analytics programs (like Indextools and ClickTracks) that measure web traffic, activity, and conversions can be used to further refine keyword selection.

Long Tail Keywords:

Long tail keywords are simply multi-phrase search queries which visitors use on search engines to arrive at our website. These long tail keywords are much more targeted than the general or main keyword topic and they literally represent a visitor's need for specific information.
Here is an example. 'Credit Cards' is the general keyword topic and long tail keywords within this slot includes terms such as the following:

o list of low interest credit cards

o benefits of credit cards

All you need to know about search engine ranking, and SEO updates.

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Keyword Research - A Foreword

The possibilities for suitable keywords are really enormous. This should not be at all shocking. As in any type of art or science, the combination of certain aspects of them are extremely confusing. With keyword research, this is certainly true when it comes to how the search engines view and manage the responses to keywords. This has an impact on establishing the visiblity of web pages in search results as well as in their order of appearance.

It is commonly established that one of the indisputable facts to make search engine a hit is the significance of keyword search. You will soon find out that researching for keywords and the whole optimization practice is in reality effective, despite the different points of view.

The Principal Elements of Keyword Research

The purpose of this is to eventually assist you in your online business. And that is for you to be able to obtain highly targeted traffic and put your business in a better place to get good search engine outcome. Apart from that, it also assists you to find a niche market where you can start your business. The principal elements of keyword research should include the following:

Meaning of the keywords and phrases in the context of internet search enginesHow internet search engines make use of keywords to give the outcome of the search to specific users.The visitor's intention and its significance in the process of researching for keywordsTo help you look for a niche market where your keyword research is vitally important.The idea of competition for search engine trafficThe different tools that can be used to make free research fast and exact.Utilize the fundamental keyword idea to endorse your website and business.

In other words, proper keyword research ensures that you can be easily found by those who are looking for helpful data. Placing you on the top results' list is the role that search engines play. Through it, rivalry will be circumvented and sooner or later will be overcome. It takes your business out of the struggle so it becomes more lucrative.. The chances of you losing your money are minimized.

A well-planned keyword research strategy. leads the way to a booming online business. Once you have established this keyword research in your business strategic plans, it will be effective regardless of the business you are in or who your target market is.

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Law Firm Internet Marketing An Executive Summary Using The Q&A ...

Law Firm Internet Marketing An Executive Summary Using The Q&A Format ? Part I
by: Henry Harlow
What do I need to know first about law firm Internet marketing?

?In modern business, it is not the crook who is feared most, it is the honest man who doesn?t know what he is doing.? Pablo Casals

There are tons of vendors out there who want to sell you websites and law firm Internet marketing services. Most are honest people who simply don?t know what they are doing. In many cases, they are attempting to sell you something that is overpriced and that won?t produce you any new clients at all, let alone good clients. The attorneys I have worked with report to me that the whole Internet marketing process confuses them. They don?t know who to believe. Some have spent considerable sums already on websites with little or no results. I aim to stop all that. So keep reading.

Do I need law firm Internet marketing?

Yes. According to Reuters News Services by 2007 there will be over nine million legal services searches done online each month. Additionally, prospective clients and clients expect you to have at least a website or think you may be behind the times if you do not. Finally, while the yellow pages are not a good attorney marketing vehicle today they are going away since people are searching the Internet and not going to the yellow pages.

What is/is not law firm Internet marketing?

Having a website is not law firm Internet marketing. At a minimum you do need at least a ?brochure website? of a few pages, however, that website is unlikely to get you new business and is definitely not Internet marketing. The rest of this article (in four parts) is going to help you get clear on what Internet marketing is all about.

Where does Internet marketing begin?

Law firm Internet marketing begins with you becoming an educated consumer and then keyword research. Researching your practice?s best keywords will tell us what words your prospective clients are using to search for legal services on search engines, what legal services your prospective clients are the most interested in, what your prospective client is thinking, how to attract these prospective clients to your site at the search engine instead of going to your competitors site, what your competitors are doing/not doing, what content to write for each of your top keywords (recommend writing a page each to at least the top 20 keywords), what are the words to use for PPC law firm advertising and how to begin search engine optimization. If you have not adequately completed keyword research using software tools like Wordtracker you have not done adequate keyword research and are likely to fail at your law firm Internet marketing.

You mentioned, ??what content to write for each of your top keywords??. What are you talking about exactly?

I am talking about what is known as the CTPM model of Internet marketing developed by Ken Evoy M.D. in 1997. This model works because it is in total alignment with how the Internet works. The C is the first part of the model and it stands for Content ? create in demand content (you determine what is in demand from the keyword research). The T is Traffic ? attract targeted traffic. The P is for pre-sell ? pre-sell the targeted traffic (using such things as newsletters, RSS feeds, free downloads, e-books, autoresponders, audio, video, and teleclasses). The M is Monetize ? this is where you convert these pre-sold prospective clients to clients easily.

You mentioned, ??tools like Wordtracker?? with respect to keyword research in law firm Internet marketing. What is Wordtracker?

Wordtracker is a software tool that can be used to thoroughly research your keywords. Wordtracker is at least arguably the best keyword research tool in the marketplace and there are others. You can go to http://www.Wordtracker.com to get all the details. Your vendor can use this tool easily and should use it for keyword research to put your law firm internet marketing on the right track from the beginning if at all possible.

You also mentioned ??how to begin search engine optimization.? What is meant by search engine optimization (SEO) and exactly what is it and how does it fit into law firm Internet marketing?

There is no mystery in SEO in particular and law firm Internet marketing in general so don?t let anyone bamboozle you on that one. As I said earlier SEO begins with appropriate keyword research. If you have not done that you are dead in the water since this is the foundation of everything that comes after in law firm Internet marketing. The next step is the ?C? or content mentioned earlier in the CTPM model. You will need to write ?keyword optimized? content to each of your top 20 keywords or another way to say this is writing your content in the way that search engines want to see it so they rank you higher than your competitors. Your content needs to fit together in a site plan (the term site plan refers to in what order your pages will appear and how they link to one another) that has an appropriate pyramid type structure. This pyramid type structure includes your home page (the peak of the pyramid) themed keyword phrase being supported by all the tier two pages (the next layer of the pyramid) and their tier three pages (usually the base of your pyramid although you could go deeper) support them resulting in higher rankings for all of your pages. There are some technical aspects to SEO as well like the use of clean HTML, heading text, meta tags, alt tags, site map, etc., however, mercifully I won?t go into those since they should be known to your technical person. The bottom line is put nothing in the way of the search engines spiders (spiders are sent out from the search engine to ?read? the sites on the Internet) being able to ?read? your site like fancy flash pages get in the way big time for instance. To know more in depth about keyword optimization you can go to http://www.Wordtracker.com where they have a really fine Keyword Research Guide if you want to know more of the details. All of what I just told you is known as ?on site optimization? strategies for law firm Internet marketing. There is also ?off site? optimization as well involved in SEO. Off site optimization means getting one-way links from high-ranking pages of other sites that are related to your top 20 keywords (there we are again with that keyword research being vital) that link to your site. Search engines see these links like a ?vote? for your site. The more high quality ?votes? you have the higher they will rank your site. The term ?link popularity? is used to describe this process in law firm Internet marketing. The royal road to high quality links is having (here he goes again) keyword researched and keyword optimized quality content on your website. You get these links from website directories, article directories, online forums, press releases, etc. I left out reciprocal links because most SEO authorities think they are no longer worth the effort since they are difficult to get and don?t really contribute much (or can even hurt) to your page ranking.

We have completed the first part of law firm Internet marketing at this point. In part two we will go into Google Page Ranking, dealing with your competitors, RSS, the factors surrounding costs of law firm Internet marketing and more. I am committed to you being a master of law firm internet marketing at least to the point you will get new clients from your efforts and not get taken to the cleaners by vendors who may not know any better.

About The Author Henry Harlow has individually coached well over 500 attorneys. You can get more free, in depth and objective information on increasing your revenue while reducing your work hours available now at http://www.law-firm-marketing-coach.com/

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Keyword Research Tools For the Best SEO Services - Internet

Your SEO services company will engage one or more of the following tools to carry out their SEO keyword research. Find out the merits of each one of them.
One of the integral parts of any SEO strategy is keywords. In order for anyone to find your website they will have to key in related words that will bring them there. There are several keyword tools used by any reputable SEO services company. Here is a quick look at them:
The google keyword tool is definitely one of those that are used most often. It is easy to use and makes the process of searching for keywords quite simple. All you have to do is enter the phrase, website or word into the search and out comes a list of similar suggestions to assist you. In addition you will find the data on how often that word has been searched for. You can even narrow down your search to a particular country or region.
Another keyword tool used by the best SEO services is wordtracker. Unlike the google keyword tool this is a paid service but it will give you a variety of features to work with. It will enable you to optimize your site very well especially if you are trying to carry out a marketing campaign or pay per click program.
You may also want to consider ubersuggest. This tool is loved because it can pull the keywords from search engines and also from ecommerce sites, news sites and video sites. It is a great tool that any SEO services Company will do well to engage.
Then there is keyword discovery which does a good job of finding data from the major search engines worldwide and will therefore help you to find the best keywords available out there. In addition, it gives you the effectiveness of the keywords as well as their historical trends. When it comes to pay per click, it give you even the bid values so that you are able to make a decision that is informed for maximum benefit. There is great value in this tool even if it is not a free tool.
Bing also has a keyword research tool that can add much value to you. This is a great tool if you are looking for organic search keywords. The suggestions that come up come with suggestions based on the region, country and even language they are used. This will help you to find the keywords used in your region or at least region of interest.
Google adwords is a gem used by the best SEO services the world over. Even though it was created for adwords campaigns it has been used as a tool for keyword suggestion as well. There is a free version where you can simply enter a website URL, term or phrase in the search and get a whole list of the various suggestions available. You will also get the traffic data for the same and where the searches originated from. If you want more detailed information you will have to go with the paid version of google adwords.
• SEOBook also provides a tool that you can use. This tool will spit out a list of phrases and keywords that you can use. Basically, you will put in a word or phrase in the search and out comes the keywords suggestions. It is a free tool however you will need to sign up with SEOBook and will be required to use firefox to get in.

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Keyword Professional Research Provides Consumer Intelligence ...

Keyword Professional Research Provides Consumer Intelligence & Results
by: Anton Stoutjesdijk
Keyword professional research has been the topic which most SEO experts rave about. It?s because keyword research is the first place you need to go to create prosperous SEO campaign. It?s about finding the words that gets the interest of the reader, earning their trust and motivating them as you move through the online sales process and switch these visitors into purchasers, enquiries or sign-up?s. You can do your research tasks in just minutes with the help of user-friendly research tools like Wordtracker, Wordze and Keyword Discovery.

Unfortunately, it won?t be guaranteed that you won?t encounter challenges. Competition and traffic that are always linked, for example, if you post a business blog; you can?t expect that your work will be viewed in an instantly on the first page as visitor search ?blogging?. So, you have to do the first round of research to understand your target market and how they purchase by using a diverse combination of keywords to describe them. Visitor searching for a topic may use diverse keyword or keyword combinations, and the one you find most noticeable, may in fact be the less popular terms.

Every single keyword research tools can assist you in approximation of potential market size, and provide insights into how to modify both your tactics and prospect communications to get realistic results. To be successful, you must realize the language used by your clientele, rather than the terms you consider to be most effective. It will help you in deciding a cost-effective content campaign for your blog, website or marketing materials. To get started (this makes no sense).

To help you improve your tactics in competing in the world of keyword research here are some tips which can be considered basics:

? Tip 1: Gather related terms. You can use excel spreadsheet and collect major business terms associated to your site and industry in one column. Also, consider of singular and plural versions of keywords and keyword phrases, abbreviations, misspellings and hyphenations when doing the list of probable keywords.

? Tip 2: Boost the collection of terms. We?re now bound to add entire two, three and four term combinations with those definite terms related to your site. We need to utilize web applications to speed up the entire procedure. Start typing your first general term and the tool will list more than a few related terms. Pick each new pertinent term to your sheet. You are supposed to perform this to other general terms.

? Tip 3: Look for principal and minor keywords. Key-in each of your terms when you go to the internet-based keyword creation tools such as Wordtracker etc. Locate terms like count and ratio. You must plug these on a second and third column beside the column of corresponding terms. After this step, go through your list and find the terms with the higher volume count and lower amount of competing page. This ratio is basically termed the KEI ratio. Consider the top 5-10 terms as your principal keywords and the remaining lists as your minor or ?long tail? keywords.

? Tip 4: Decide you topic of your writing. You may do blogs and forum postings, website page content, press releases and articles for your website or place them in the media. Also, develop a routine for posting content and being consistent. Find out where to post content for maximum visibility and what content strategy will link people to your website.

? Tip 5: Develop density of your keyword content. Density of your keyword content and finest formula or layout should be given emphasis to get the highest search ranking. It signifies that you should place as much pertinent keyword content as possible to your site. But do not spam the engines; regular consistent submission is safest approach.

? Tip 6: Adjust the existing content. Evaluate your page titles, content of the website body, Meta tags and descriptions, first sentence, etc. Make adjustments if necessary to improve your content using a specific formula.

? Tip 7: Develop new keyword dense content relevant to your site and post regularly.

This is to attract attention of viewers and major search engines. Trends, media, evolution, whatever, if you can point to it, then it causes search terms and volumes to alter online. It?s important you keep searching and revaluing your terms frequently.

Once equipped with keywords that are relevant to your market, you have the exclusive skill to generate highly-relevant content that helps your site visitors and develop your reliability because you will be satisfying their search needs. Depending on the size of your operations, keyword professional research should not require hiring additional staff, but regardless of your circumstances, keyword professional research is vital to the success of your online campaign. You will possibly rank well in search engines if you choose great keywords. It may seem bizarre to view search traffic as a minor benefit on the net, but that?s precisely how you should see it, it simply makes or breaks your success online.

About The Author Anton Stoutjesdijk is a SEO copywriter. His agency - New Frontier - provides professional seach engine optimisation copywriting services to SEO firms, PR and Marketing agencies and website owners. To learn more about creating high quality PR and SEO content for improved readership and traffic results, contact Anton directly by visiting New Frontier Copywriting

http://www.nfrontier.co.uk/

Copyright © 2008 New Frontier Marketing. All rights reserved.

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Keyword Research: Why It Really Matters Right Now

Keyword Research
Why it is so important? In short, without it, the search engines will not know where to find your website, where to rank it so that the right visitors can access it and will keep you from profiting. For those who are looking for a way to boost their bottom line, improve campaigns or just to get started, keyword research is critical.
Keyword Research - What Is It?
In short, this process involves learning what words people type into the search engines in order to find the type of information or products you have to offer. For example, if you were a retailer selling dog collars, basic keywords such as "dog collars" helps the search engine to know what your website is about. That way, when people go online and type in "dog collars" into a search engine, the search engine knows what type of information to display for you. However, it is not this simple.
Keyword Research - What Makes It Difficult?
Keyword research is not meant to be seen as a simple process. In fact, it can take some time and often requires a good deal of hard work. Some outstanding keyword research tools can help you to learn what others are searching. Here are some important points to keep in mind when it comes to this area.
- You will need to know what type of words people are inputting that fit your topic. That is harder than it seems.
- You also need to know how much competition there is for that keyword. In other words, how many other websites are targeting it and therefore competing with your website for those keywords?
- You also need to find the right combination of keywords plus the results you need. While you need traffic to your site, you need the right type of traffic that will make purchases and sign up for your service.
Keyword research is a tool that can enable you to achieve several things. First, it helps people who want what you have to offer to find you. Second, it helps you to turn traffic into profits. Of course, you will need to use the keywords in the right fashion on your website to achieve these benefits. Most importantly, this type of research helps ensure that you have the foundation you need to achieve your goals of turning a profit online. If you do not have this information and just "guess" at the keywords you use, you could be wasting your investment.
Keyword Research - How to Get It
In order to obtain effective keywords for your website, do invest in a keyword research tool. These tools do all of the analysis for you. The best products do more, such as track your campaigns and give you results based on the words you do use. For those who are looking for a way to improve their bottom line and to see profits from their websites, this type of tool is an investment in success. It is not an option, but using a tool that is user friendly and effective really can make it simple.


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Keyword Research and the Use of Effective Internet Marketing Articles

Internet marketing articles are one of the most important tools for SEO. They can easily drive traffic to your pages and they can be powerful tools for lead generation or sales conversion. However, not a lot of people understand how to use these marketing articles and the main fault lies in the way they use keywords. Keyword optimization is something that has become very crucial in making effective marketing articles.

Do Your Homework!

One of the most common mistakes people make is that they will write an article and then later pick what keywords to relate the article to. This is a very bad method to use because you may not be sure if those keywords are relevant. It's like building a car with lots of new features without even bothering to find out if people need those features.

There are a lot of tools you can use such as those provided by Google, internet marketing dashboards, and keyword research tools that will allow you to check which keywords are hot and trending. You want to know how often they are mentioned on search engines, social media, and others. You also want to know how tight the competition is for those keywords so you can create a strategy on how to put the market's focus on your work and not on your competitors.

List down the keywords that you got from your research tools, then start writing Internet marketing articles revolving around those words. This will ensure that they are SEO-friendly and relevant to the market you are trying to tap.

Focus on Quality

Another common problem with most marketing articles is that they fill their articles with keywords from top to bottom. Search engines hate this because it is obvious that the owner is just trying to draw in traffic and a higher page rank. You can get penalized for this and your pages will be ranked down. Obviously, readers will find your articles annoying and useless because all they see are random keywords stuffed together in a paragraph but the overall article doesn't tell them anything that makes sense-Google does not like this. So, you have to focus on quality content.

Keywords should appear in certain locations such as the title and a few strategic places within the article body. This is to increase visibility with search engine crawlers. However, the article as a whole should be readable, credible, and relevant with well-researched quality content.

Educate Your Reader

If someone told you outright to buy XYZ lawn mower because it is the best product in the world, you probably wouldn't even care to look into it. However, if they first educated you on its health benefits, prices, and how it is different from all the others you probably would go in, look more into it, and perhaps buy it. Case in point: don't focus on hard, cold selling because nobody cares about what you claim. Instead, your Internet marketing articles should focus on customer education to get them interested and invested in what you have to offer.

If you want truck load of traffic and high ranking on the search engines, you absolutely have to discover how to use Internet Marketing articles all top earners online use.

Article marketing has stood the test of time and remain one of the best internet marketing strategy ever here: http://www.celestinkanga.com/

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Keyword Research - EzineArticles Submission - Submit Your Best ...

SEO may be the answer to the age old question of which method of traffic generation should I use? SEO or Search Engine Optimization is guarantee to long-term website visibility and ranking. Now when you combine the power of good seo with the intent of locally marketing your product or service you are setting yourself up for complete domination of.
When promoting your company locally it becomes increasingly more achievable to get to that highly- sought after front page. When you are on the front-page of the search engines your business is more likely to be seen by consumers looking for what you have and giving you more of a chance to make the sell. There are several factors that will help propel you to the front page and we will talk about them briefly.
Keyword research is at the heart of good seo. This is probably the most essential element of the SEO processes and crucial. You must find the right keywords that consumers are using to browse the net to find your product or service.However, these keywords are not going to just jump off the page into your content, you have to do some research to find them. In order to find them you will have to do a little research, usually called keyword research.
When performing keyword research it is important to remember that not all keywords are equal. A keyword is a term used to retrieve documents in an information system such as a catalog or a search engine. There are literally billions of search words and phrases that are available for people to look upon and gain information.
The term 'long tail' was is used to describe the strategy of targeting less-competitive niche markets rather than the hugely competitive broad keywords. A long tail keyword is something like "Macon Internet Marketing Specialist" while a short wail keyword is something like "Internet Marketing". Long tail keywords are said to be more of direct keyword because if a searcher is going to go through all the trouble to type in exactly what they are wanting to find chances are they will make a purchase.

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Keyword Research - Article Marketing With Free Keyword Research

Imagine you are selling a product for dog training. This is a great niche to work in, but the competition is fierce if you do not pick the right keywords. For instance, if you wanted to use the keywords "how to train a dog", you would find over 60,000 people per month are searching for this exact phrase. Now, while that may sound good to you, it is important to see what you competition for that keyword is. When I look up the competition for that keyword, I find that there are 1,750,000 results for that keyword. That is way more people than I care to compete with and it make take a long time to work up the ranks to get to the front page of Google.
What is a long-tail keyword?
A long-tail keyword is a keyword that has been expanded from an original keyword phrase. Here is an example:
Dog
Dog Training
How to Train a Dog
How to Train a Dog to Stop Barking
How to Train a Dog to Stop Barking at Strangers
Keyword Competition
As your goal in article marketing is to get to the top of Google and other search engines, having the least amount of competition is extremely important. To find out what your competition is, type in your long-tail keyword into Google in quotes. "how to train a dog to stop barking at strangers". On the top right of the page it will give you the search results for that term. The purpose of putting quotes around your keywords is that it tells Google to only show results with that exact phrase in it, word for word. That is your real competition. The standard number that you want to be under is 5,000. If you can find keywords that are under 5,000 you will probably be able to rank highly on Google.
Keyword Monthly Search Results
You also want to check out how many people are actually typing in the keywords you want to rank for. Of course, the bigger the number, the more potential traffic you will have. You can find the free Google tool to find out this information if you type into your browser adwords.google.com/select/keywordtoolexternal
When you get into the keyword tool, just type in your keyword phrase and click on "get keyword ideas". This will not only give you a monthly average visitor count, but it will give you many other keyword ideas. The minimum number here varies from expert to expert, but usually most people are looking for 100 monthly visitors or over.
Natural Listings and Page Rank
The last thing you want to check out is the natural listings under Google. When you type in your keywords without quotes, you want to look and see who your competition is. Every listing on Google has a page rank that goes from 1 to 10 with 10 being the highest. You can check each of the top sites to see what their page rank by going to prchecker.com. If the place where you are submitting your articles has a higher page rank than those listed on page one, you have a very good chance of being listed on the first page.
To summarize, if you do not have good keywords, people will not find your articles or landing page and you will not make sales. Keyword research is paramount, but does not have to take a long time. Do not spend days on this, an hour or two is sufficient to find the words you are looking for.

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Keyword Research - Introducing Keyword Research

Have you always wanted to set up your own online business but found it somewhat difficult deciding where to start. Do you find a product first or find out what markets are performing the best and what products sell the best? There is so much advice out there that at first it may seem all just a little bit overwhelming not to mention contradictory.

What is keyword research?

Let us start by saying that keywords are the words and phrases that people type into search engine boxes to get information to solve their problems or to find out information about their interests. Keyword research is the art of finding out what these keywords are so that you can optimize your marketing or websites for them to get some of the search traffic from these search engines. The better your keyword research is the better as you can optimize your website or marketing to find those hungry buyers for your products and/or services. It is more of an art than a science as it is continually changing and you need to regular monitor it and make changes if necessary so that you keep the traffic flowing to your website.

A lot of the algorithms or the exact ways search engines work is not public knowledge but that does not stop so called experts claiming they have discovered the secrets of how they work. It does however stand to reason that to be effective then the search engines need to be able to get results for their users. The only real way they can do this is find websites that are optimized for the words and phrases (keywords) people type into the search boxes.

What are requirements of good keyword research?

Keyword research is used to find a niche market to build your business around, help you find targeted traffic, and position yourself as high as possible in search engine results.
To do this you must understand

1. How keywords and keyword phrases work with search engines

2. How search engines use keywords to list their search results

3. What is targeted traffic and how finding it is an essential part of keyword research

4. How to find a hot niche market

5. How to find out about your competition and what keywords they are targeting

6. How to use the mostly free keyword research tools

7. How to promote your website using your keyword research

The ultimate result from good keyword research is that your prospects will be able to find your website and read your valuable information. You need to find keywords that have enough worthwhile searches and get the search engines to position your website high up in their search results for those keywords. You will eventually be able to outrank your competition by fine turning your website for search engine optimization which will in turn lead to you having a profitable business.

Keyword research is the key to finding a hot niche, hot products and finding hungry buyers. To open the door with this key you must however find the right keywords with enough searches but not too much competition so that you can rank at the top of the search engines results for those Keywords. This means you will get targeted traffic to your website which is an essential element of a successful online business. For more information about making money online http://www.kerriesheehan.com/

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Keyword Research Techniques - Keyword Research The Easy Way

In search engine optimization, keyword research is very important to improve your search engine rank and attract your customers. It is a need that one should know the right keywords and how they should be used. Keyword research is the foundation in achieving success in the search engine optimization and even increasing your own revenue.

So if you're not using the right keywords for your website, it is very much impossible to increase your website traffic and be competitive. One of the ads in Google.com, listed few ways to have an effective keyword search. They have categorized it into the following phases:

Phase 0: Demolishing Misconceptions - in here one should realize that most website owners think that they already know what common customers are looking for when they type in a to search about a particular thing but the truth is they don't, unless they do some research.

Phase 1: Creating the list and checking it twice - start slowly, do brainstorming and focus on words that are relevant but not overly used.

Phase 2: Befriend the keyword research tool - determine the activity for each of your proposed keywords. You want to narrow your list to only include the highly attainable, sought-after phrases that will bring the most qualified traffic to your site.

Phase 3: Finalizing your list - narrow down the filed and decide which terms will make it into your coveted final keyword research.

Phase 4: Plan your attack - prepare your list of about 10-20 highly focused keywords and launch them.

Phase 5: Rinse, Wash, Repeat - keep monitoring your keywords and make tweaks as necessary. With all these ways being done, success is achievable.

The best keyword research tool is called the Micro Niche Finder!

The most recommended Keyword Research Tool will indeed help you save a lot of time researching for the right keywords, a must have for your research.

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How to Execute Keyword Research - EzineArticles Submission ...

Keyword research is an essential part of online marketing, and is especially relevant for freelance writers, online publishers, and bloggers. It is one of the most important, critical, and high return activities in the search marketing field. You have to understand that ranking for the "right" keyword/s can either make or break your website.

You probably believe that getting a lot of traffic to your site is a positive note. However, it's not always about getting visitors to your site, but about getting the right kind of visitors, who, in the future, can potentially be converted into sales.

With keyword research, you can predict the movements in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively searching. The usefulness of this information cannot be overstated.

Knowing How Much is a Keyword Worth to Your Website

The keywords your visitors type into search engines are often available to webmasters, and we can find this information through keyword research tools. However, those tools cannot explain to you directly the importance of this receiving traffic from those searches. Thus, what you need to do is to understand your own website, make some hypotheses, test, and repeat if something went wrong.

The Basic Process for Measuring a Keyword's Value

· Evaluate yourself

Assess if your keyword is relevant to your website's content and if searchers will find what they're looking for on your site when they search using these keywords. Furthermore, also know if this traffic fetches you benefits and achieve other organisational goals.

· Look for the term/phrase in major search engines

To provide you valuable picture into the competition, and also the difficulty it will be to rank for the given term, you should understand which websites already rank for your keyword. Also, know if there are search advertisements running along the top and right-hand side of the organic results. Those advertisements naturally means a high-value and directly conversion-prone keyword.

· Purchase a sample campaign for the keyword

There are times that your website doesn't rank for the keyword. However, you can buy "test" traffic from Google AdWords and/or Bing Adcenter to see how well it converts.

· Determine the exact value of each keyword

Using the data you've collected, determine the exact value of each keyword.

Keyword choice is the most important part of a SEO campaign because choosing strong keywords to compete for will help you not only to rank higher in the search engines but also it will make it easier for you to optimise your content well.

Are you looking for a professional who can help you with your keyword research? Check out Perth SEO Company or visit http://perthseocompany.net/ for more tips on how to improve your search engine ranking.

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Keyword Research: The Three Most necessary Steps You Need To Take ...

As an Internet marketer, you already know the value of doing proper keyword research for your niche. Doing not just a good job, but a great job is imperitive if you want to have a campaign that is profitable. Internet Marketing all comes down to the quality of your chosen keywords. It's how your customers will find you when they type certain phrases into their favorite search engine.

Beginning with good keywords will allow you to funnel traffic from the search engines to your site every day. If you pick the right keywords for your online business, you'll be living it up on easy street and enjoying the good life. If you choose the wrong keywords, you'll be right back to square one and looking for more keywords to earn money. Which of these options is more preferable to you? On easy street or stuck in the middle of nowhere. It's time to finally learn how to get your keyword research right.

Here are the three tips that I promised for finding profitable keywords:

Number one, type a broad based keyword in your choice of research tools such as market Samurai.

What happens next is Google will spit out a list of keywords that will be very relevant to the broad search term that you typed into the research tool. You'll now have some data that you can evaluate for profitability. Keep a few things in mind as you peruse your data like the number of exact match searches these terms get on a monthly basis. This is by far the most crucial factor that you want to be aware of.

Among this data will be the Google Adwords average cost per click. In addition, you'll notice that there are local and global search results in your collection of keyword data- this tells you who is looking for these keywords and whether they are close to you or around the world.

Associated Keyword Phrases

Select the keywords from your data which seem most pertinent to your chosen niche and save them somewhere safe. This is where you'll need to really look at these keywords and see if they are really relevant or if the search engine has not made a good suggestion. So mainly you just wanna pick the most relevant terms and put them on a separate list so we can now begin the next and final step.

Competition Analysis

Finally, we are now at the most essential step of the entire process. Assessing the competition you will have with each of these keywords is the name of the game here. Doing this part right will make the difference in the success of your campaign- if this part isn't done just right you can wind up wasting a lot of your valuabble time. If there's too much competition and you can't get your site ranking high then you've effectively shot yourself in the foot.

The simplest way I can tell you as a way to assess the competition is you need to type each individual keyword phrase that you find interesting into Google and then search them while they are in quotes. You'll need to do this for each term you've selected to analyze- typing them all in at once will not return an accurate result.

The main thing you are looking for is you want to see exactly how many competing webpages there are that are going after this particular phrase. If there's less than 100,000 results returned, then you have a good chance of ranking your site. For beginners, you'll want to look for no more than 50,000 pages to compete with until you have some experience.

You can eliminate all of this with a membership to Niche Reaper Don't have time to do all this? Automate the Process with Niche Reaper

I can't stress enough just how critical this part of the process is to your success or failure with your online endeavors. You'd be much better off using a keyword tool like Niche Reaper since it does all of this for you automatically and prevents you from making mistakes on your own.

What is Niche Reaper you Ask?

Niche Reaper is the internet marketers missing link. It's exactly what you have been waiting for to reap the spoils of internet marketing. With Niche Reaper - the keyword research is DONE FOR YOU!!! It's an online, web based tool that searches, analyzes and sorts over 20,000 different keywords a day into color coded, scored columns.

May 17th, 2001 is launch day for Niche Reaper! Reserve your spot now!

Niche Reaper provides all the essential information you need for profitable campaigns: from traffic volume to available top level domains to what, if any, Facebook pages are already in place. And, once you score one of the 1000 Limited Memberships, you will be getting full training tutorial videos on how to put together highly profitable websites, blogs and Facebook Fan Pages.

So my advice is to not delay, and sign up to Matt Garrett and Gary Prendergast's Early Bird List for advance notice of the official opening of the doors to Niche Reaper on Tuesday, May 17th. You'll never needs to invest in another keyword niche tool again.

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Keyword Research Free and Easy - Internet - Free

There is doubt about the Search Engine Optimization process. Keyword research is the first, and possibly most vital, step. Surely, you can get heaps more with a paid membership (i.e., Micro Niche Finder), but this "How To" is aimed at the budget-conscious Keyword Researcher.

Deciding on the correct keywords is more than just crunching numbers. Here are some tips to follow in your research using a free and easy way to mix the raw data with your internet marketing intuition. The goal is to find a successful combinations of keywords that have a high search count and a low competition profile. These two factors are sure to bring traffic to your site.

Google AdWords Keyword Tool

Start by getting a list (5-10 at least) keywords and plug them into the Google AdWords: Keyword Tool. Depending on the keywords entered, you should get back an extensive list (usually between 50 and 100).

Your Keyword Research report

Once you open up the Competition/Search Volume (CSV) in Excel, you can sort the keywords based on their Search Volume or their Advertiser Competition. Also, go through the list and delete any irrelevant keywords as there are always a few.

Now create a column for each of the criteria you'll be using in your Keyword Research, like sites you are planning on using ("WT" for Wordtracker, "KWD" for Keyword Discovery, SEO Book). Then, head over to each site, fill in your keyword and start grabbing that data.

You can also hit these other Free Keyword Research sites (others, most just as good):
Overture, SEO Toolset, Self SEO, Wikipedia Article Traffic.

The purpose of submitting each of your keywords to these sites and recording the data is to discover additional keywords that were either missed the first time through, or weren't included on the other data sets. I have found some unique and valuable niche phrases this way.

Remember, you get what you pay for, I recommend you join up on these sites: SEOmoz, Bruce Clay, We Build Pages. These guys offer heaps more than just keyword research as well.

The Competition

The most telling way to determine the competition towards any selected keyword(s) is to insert the entire phrase into the Search Bar of Google (Has 64% of all search traffic.*). If there are already results on the top page with Page Ranks of 2 or higher, go to the next keyword choice. If the search results do not have Page Ranks, and, if the Dot.com of the keywords is available (for example: pinkdogclothes.com), buy it! The keyword will dominate the niche.

Google Guide also offers a comprehensive explanation of all of the Google Search Operators. Those listed below are the ones that I recommend you use:

"allintext:keyword research"
"inanchor:keyword research"
"allintitle:keyword research"
"allinurl:keyword research"

These results will present a rough idea of how competitive a keyword is.

The Traffic

Now, go plug the entire list into Google AdWords: Traffic Estimator.

This tool is nice because you can get a select a region for your data and also because you can grab the CSV and copy and paste the data from relevant columns directly into your keyword research spreadsheet.

This is just another of your indicators giving you a better idea of which keywords are more or less likely to give your client some quality traffic.

This process will almost guarantee that you find not only some quality keywords, relevant and viable to your client's site, but also that you'll dig up some niche keywords that your competition hasn't quite thought of yet.

It's important to know that more than 90 percent of all press releases succeed or fail on how they were written, including elements like keywords, style and precision. Our writer has won awards since college and throughout a 30-year career at the Detroit Newspapers.

You will save more when you combine press release writing and distribution. You can be sure that our service will be impactful for your business. For information on our search engine and keyword optimized press release writing service use our email address growsmallbizonline@gmail.com

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Save Time With High Search Engine Ranking Software by Monique ...

High search engine ranking through the use of optimization is certainly an important component of Search engine optimization, having said that the rules are changing quickly, and what used to often be only a technical process is quickly evolving into a creative writing process.
Ranking higher within Google is often a objective many of us attempt to achieve as well. As truth be told there tend to be several main reasons why online industry experts provide a great deal of importance to high search engine ranking optimization since it is key for obtaining top 10 rankings within the greatest search engines like Google.

High search engine ranking is crucial since this is exactly what will without a doubt

generate substantial volumes of online traffic towards your own web page. For that reason, working with superior search engine ranking software is definitely what you need to be pursuing if you would like to acquire top search engine placement with regard to your business website.

Along with a search engine ranking software you will learn how to discover the very best keywords and phrases for your website, tips on how to optimize every article on your website, tips to get higher search engine rank simply by creating backlinks to your site as well as what not to do if you want to have an superior search engine ranking.

For instance, you simply cannot afford to overlook search engine ranking if you desire a successful e-business or online presence.

Tips On How To Increase Your Marketing and Advertising Results With This Specific Search Engine Ranking Software!

Market Samurai is no question the most well-liked internet marketing tool inside the Internet marketing community. Market Samurai is a tool created by Brent Hodgson & Eugene Ware, in conjunction with extremely skillful software engineers; the purpose of which would be to assist in keyword research and it is the most recent keyword tool on the market.

However it's not only another keyword tool. Market Samurai is an excellent all round tool that I live by when it comes to Search engine optimization and is the actual software program I am working with for my own personal keyword research.

Market Samurai currently provides 8 working modules and 1 module which happen to be within development. The very first module is perfect for doing keyword research, and it is actually completely free of charge.

What is incredible is the fact that each one of the modules has been meticulously developed to create your internet marketing campaign simpler and easier as well as less time consuming. Browse the modules listed below;

* Module 1 Keyword Research: Discover additional relevant keywords and phrases - after that analyze the total targeted traffic, visitor values, levels of competition as well as probable buying motives around these types of keywords and phrases.

* Module 2 SEO Competition: Analyze the SEO (Search Engine Optimization) levels of competition around the actual top 10 web-pages inside your current keyword market.

* Module 3 Domains: Identify high quality, keyword-optimized domain names available to register or unearth obtainable proven domain names you may use to enhance your own rankings.

* Module 4 Monetization: Learn precisely how you are able to make money from the actual keywords and phrases within your current market, as well as convert your newly found targeted visitor traffic into a cascading stream of income!

* Module 5 Find Content: Once you discover keywords and phrases, Market Samurai helps you to save time, effort and frustration when it pertains to creating content material for your web-site.

* Module 6 Publish Content: Take the hassles away from publishing articles or blog posts online, making managing your own web-site a piece of cake!

* Module 7 Promotion: Increase your current search engine rankings, pump-up your site traffic, and build high quality back links quickly and easily.

* Module 8 Rank Tracker: Keep track of several sites and webpages, and their rankings throughout all major search engines.

* Coming Soon Module 9 Adwords: Maximize your income stream and target profitable sources of targeted traffic, utilizing pay-per-click advertising.

Essentially, Market Samurai is not only a keyword research tool; it is in essence an all-in-one internet marketing tool. The end verdict is that Market Samurai is definitely, beyond question, a necessary toolkit for any internet marketer. It is indeed my favorite search engine ranking software and is among the most successful strategies to increasing your business.

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Keywords: Keyword Research That Works by Michael H. Stevens

by: Michael H. Stevens
On the internet, keywords are terms or words that relate to particular topics. Keyword research will involve various aspects, such as finding sales oriented keywords or driving maximum qualified users to increase their online sales.
Keyword research is the first step towards a successful search engine optimization campaign.

You have to be very careful when selecting keywords,as it can be very tricky to select targeted keywords for a website.

The selection of keywords should always be based on various aspects such as product names, services, brands, or general terms. Often times, people forget about targeting geographical terms when they have global presence.

When doing keyword research, it's highly recommended to do a very thorough market research analysis to find the best keywords used by search engines to find products and services online, and find out what keywords are targeted by competitors who are doing well in marketing on the internet.

The first step in finding the best keywords is to make a list of the products, topics, and services that you offer. You can also make good use of your website logs to know which keywords have brought you the traffic in the past.

Be sure to select keywords that clearly define your business and products to drive traffic from the search engines. There are some websites which get high levels of traffic through general keywords although they might not end up being sales.

Today, users of search engines are aware of how they work, for searching products and services on the internet. Users always look for the better products,locations, etc. Therefore, you should cover all terms for each---products, locations, etc.

There are numerous tools available which will help you identify keywords that are suitable for search engines. The challenge here, is to determine which keyword is the best to generate traffic.

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Brief Look At The Things That Happens In SEO by Margarette Mcbride

SEO or search engine optimization is a form of Internet marketing which involves the use of search engines to improve the quality and quantity of visitors to a website. According to many Internet marketing professionals, SEO has become a very popular method for marketing because of its effectiveness to bring success to a website.

Although very popular, SEO is also known as one of the most complicated Internet marketing method used in the industry. According to a number of SEO professionals, such as those from SEO Philippines companies, SEO involves the use of a wide array of techniques and methods to gain the highest rank in any search engines. It also involves knowledge on the technical aspect of creating a website for them to be able to produce a website built for search engines, or commonly known as "search engine friendly" websites. So what are the usual things that goes through in an SEO campaign?

Common SEO Routine

Keyword research

In any SEO campaign, a keyword research is usually done. This is the most important part of any SEO campaigns because these keywords hold the success of website in the online market. According to SEO Philippines consultants, keyword research involves the use of a number of techniques and tools. Popular tools used today are those of Google Adword Keyword Tool. This allows an SEO professional to determine the market that they would be competing with a keyword.

Site improvement

Along with the research of keywords, an SEO specialist would also take a look at the website they would be optimizing. The usual locations that an SEO specialist would look at is the content and the code used for the website. Changes within the structure of the website are usually imminent. Adding contents to accommodate the researched keywords would also take place. Adding sitemaps are also very important

Web directories

This is also a very important routine. SEO specialists would usually submit an XML file to web directory such as in DMOZ are very important. This is because search engines would use directories as their point of reference to find a website in the internet, so submitting one's website in a web directory increases the chance of their website being indexed.

External factors

Techniques used outside of the website would then commence. Popular techniques include the use of link building and article marketing. Article marketing can be a powerful technique if used properly. Link building, however, is only a term used to define a wide variety of techniques used to build links. According to many SEO Philippines consultants, the quality and quantity of links directed to a website is what brings success to any SEO campaigns.

Visit http://www.myoptimind.com for more info.

About The Author Margarette Mcbride is a copywriter of Optimind Web Design and SEO, a web design and seo company in the Philippines. Optimind specializes in building and promoting websites that are designed for conversion.

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