Keyword Research - Why Do You Need to Do It?

Good keyword research done properly does a lot more than just help you generate traffic. Traffic is great and I love traffic but having traffic that converts into cash is the real key.

All the traffic in the world does not do anything but cost you bandwidth (which does cost money) unless some of that traffic will take the actions that allow you to get you paid. This could be clicking on an ad or CPA offer to get you paid or it could be clicking through and making a sale of your product or affiliate offer.

That is why finding keyword phrases that are profitable and achievable is always the goal.

You need to research your niche first. Get the answers to these three questions before you even start your keyword research.

Are people advertising in this niche?

Are there products for sale in this niche?

Are there affiliate products, CPA offers, etc available for this niche?

If the answer is no for any of these questions you may want to do some more research to find a better niche. If you get the wrong niche and do not prove out the profitability first you can waste your time and money. This is where most new people go wrong.

Once you have passed this point it is time to start your keyword research. What you are looking for are those keywords that have sufficient traffic to be worthwhile but are of low enough competition that you can rank easily. Then there is one further step.

You need to find keywords that are buying keywords.

After all getting traffic is good but getting traffic looking to buy is where the money is made. Making money is the reason to go through this effort, isn't it?

Microsoft has a new free tool in their ad labs that can help called the Online Commercial Intention tool. This will measure how likely the searcher is to be looking to buy. You can use it for a website or a keyword phrase.

Finding related phrases to your primary keywords can be done quite easily with Google's Wonder Wheel. This way you often find phrases that Google feels are related that you would miss other wise.

You can do these using free tools or there are quite a few paid services that will save you time. The problem is that you do need to understand what you are looking at even when using the paid tools. Understanding what the various numbers mean and how they affect you when doing your keyword research is the key.

For more information on completing this process and finding those profitable keywords check out Easy Keyword Research [http://EZKeywordResearch.com]

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