Free ways to make money online: Keyword Research - Marketing ...

Keyword research is an integral part of any good online marketing campaign; you must always focus on leveraging keywords that are relevant to your online business's niche. In this article we are going to talk about how to use keyword research so that it can help you make money online.
Free ways to make money online using keyword research tip number 1: Chose the keyword wisely
The keywords that you choose must have more than 1000 searches on exact match types in the Google keyword tool. This will guarantee that you are not wasting your time on a keyword that does not interest your target audience, and will help you allocate your research efforts to the right keyword for your business.
Free ways to make money online using keyword research tip number 2: Look out for competing keywords
You have to make sure that the competing pages for the keyword are below 30000. This is an important point, because you don't want to choose a keyword that is saturated and will not help your online business's chance of getting noticed.
Free ways to make money online using keyword research tip number 3: Gauge your keyword's strength
This is another important point; you have to gauge your keyword's strength on the top 10 pages on Google search results pages without quotes. This will help you figure out if you are going in the right direction or not. If you are, then you should continue doing what you are doing and keep improving on it. If you are not however, you should try to change your approach and keep the previous tips in mind when devising your keyword research plan.
By keeping the above points in mind you are guaranteed to have a successful keyword research; which in turn will guarantee a successful over all online marketing campaign. At Double Your Income, you can find free online advice on Internet Marketing, along with more specialized consulting services to your small and medium sized online business in Egypt and the Middle East that are customized to perfectly suit your business' needs and goals.
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Law Firm Internet Marketing An Executive Summary Using The Q&A ...

Law Firm Internet Marketing An Executive Summary Using The Q&A Format ? Part I
by: Henry Harlow
What do I need to know first about law firm Internet marketing?

?In modern business, it is not the crook who is feared most, it is the honest man who doesn?t know what he is doing.? Pablo Casals

There are tons of vendors out there who want to sell you websites and law firm Internet marketing services. Most are honest people who simply don?t know what they are doing. In many cases, they are attempting to sell you something that is overpriced and that won?t produce you any new clients at all, let alone good clients. The attorneys I have worked with report to me that the whole Internet marketing process confuses them. They don?t know who to believe. Some have spent considerable sums already on websites with little or no results. I aim to stop all that. So keep reading.

Do I need law firm Internet marketing?

Yes. According to Reuters News Services by 2007 there will be over nine million legal services searches done online each month. Additionally, prospective clients and clients expect you to have at least a website or think you may be behind the times if you do not. Finally, while the yellow pages are not a good attorney marketing vehicle today they are going away since people are searching the Internet and not going to the yellow pages.

What is/is not law firm Internet marketing?

Having a website is not law firm Internet marketing. At a minimum you do need at least a ?brochure website? of a few pages, however, that website is unlikely to get you new business and is definitely not Internet marketing. The rest of this article (in four parts) is going to help you get clear on what Internet marketing is all about.

Where does Internet marketing begin?

Law firm Internet marketing begins with you becoming an educated consumer and then keyword research. Researching your practice?s best keywords will tell us what words your prospective clients are using to search for legal services on search engines, what legal services your prospective clients are the most interested in, what your prospective client is thinking, how to attract these prospective clients to your site at the search engine instead of going to your competitors site, what your competitors are doing/not doing, what content to write for each of your top keywords (recommend writing a page each to at least the top 20 keywords), what are the words to use for PPC law firm advertising and how to begin search engine optimization. If you have not adequately completed keyword research using software tools like Wordtracker you have not done adequate keyword research and are likely to fail at your law firm Internet marketing.

You mentioned, ??what content to write for each of your top keywords??. What are you talking about exactly?

I am talking about what is known as the CTPM model of Internet marketing developed by Ken Evoy M.D. in 1997. This model works because it is in total alignment with how the Internet works. The C is the first part of the model and it stands for Content ? create in demand content (you determine what is in demand from the keyword research). The T is Traffic ? attract targeted traffic. The P is for pre-sell ? pre-sell the targeted traffic (using such things as newsletters, RSS feeds, free downloads, e-books, autoresponders, audio, video, and teleclasses). The M is Monetize ? this is where you convert these pre-sold prospective clients to clients easily.

You mentioned, ??tools like Wordtracker?? with respect to keyword research in law firm Internet marketing. What is Wordtracker?

Wordtracker is a software tool that can be used to thoroughly research your keywords. Wordtracker is at least arguably the best keyword research tool in the marketplace and there are others. You can go to http://www.Wordtracker.com to get all the details. Your vendor can use this tool easily and should use it for keyword research to put your law firm internet marketing on the right track from the beginning if at all possible.

You also mentioned ??how to begin search engine optimization.? What is meant by search engine optimization (SEO) and exactly what is it and how does it fit into law firm Internet marketing?

There is no mystery in SEO in particular and law firm Internet marketing in general so don?t let anyone bamboozle you on that one. As I said earlier SEO begins with appropriate keyword research. If you have not done that you are dead in the water since this is the foundation of everything that comes after in law firm Internet marketing. The next step is the ?C? or content mentioned earlier in the CTPM model. You will need to write ?keyword optimized? content to each of your top 20 keywords or another way to say this is writing your content in the way that search engines want to see it so they rank you higher than your competitors. Your content needs to fit together in a site plan (the term site plan refers to in what order your pages will appear and how they link to one another) that has an appropriate pyramid type structure. This pyramid type structure includes your home page (the peak of the pyramid) themed keyword phrase being supported by all the tier two pages (the next layer of the pyramid) and their tier three pages (usually the base of your pyramid although you could go deeper) support them resulting in higher rankings for all of your pages. There are some technical aspects to SEO as well like the use of clean HTML, heading text, meta tags, alt tags, site map, etc., however, mercifully I won?t go into those since they should be known to your technical person. The bottom line is put nothing in the way of the search engines spiders (spiders are sent out from the search engine to ?read? the sites on the Internet) being able to ?read? your site like fancy flash pages get in the way big time for instance. To know more in depth about keyword optimization you can go to http://www.Wordtracker.com where they have a really fine Keyword Research Guide if you want to know more of the details. All of what I just told you is known as ?on site optimization? strategies for law firm Internet marketing. There is also ?off site? optimization as well involved in SEO. Off site optimization means getting one-way links from high-ranking pages of other sites that are related to your top 20 keywords (there we are again with that keyword research being vital) that link to your site. Search engines see these links like a ?vote? for your site. The more high quality ?votes? you have the higher they will rank your site. The term ?link popularity? is used to describe this process in law firm Internet marketing. The royal road to high quality links is having (here he goes again) keyword researched and keyword optimized quality content on your website. You get these links from website directories, article directories, online forums, press releases, etc. I left out reciprocal links because most SEO authorities think they are no longer worth the effort since they are difficult to get and don?t really contribute much (or can even hurt) to your page ranking.

We have completed the first part of law firm Internet marketing at this point. In part two we will go into Google Page Ranking, dealing with your competitors, RSS, the factors surrounding costs of law firm Internet marketing and more. I am committed to you being a master of law firm internet marketing at least to the point you will get new clients from your efforts and not get taken to the cleaners by vendors who may not know any better.

About The Author Henry Harlow has individually coached well over 500 attorneys. You can get more free, in depth and objective information on increasing your revenue while reducing your work hours available now at http://www.law-firm-marketing-coach.com/

View the original article here

Keyword Research and the Use of Effective Internet Marketing Articles

Internet marketing articles are one of the most important tools for SEO. They can easily drive traffic to your pages and they can be powerful tools for lead generation or sales conversion. However, not a lot of people understand how to use these marketing articles and the main fault lies in the way they use keywords. Keyword optimization is something that has become very crucial in making effective marketing articles.

Do Your Homework!

One of the most common mistakes people make is that they will write an article and then later pick what keywords to relate the article to. This is a very bad method to use because you may not be sure if those keywords are relevant. It's like building a car with lots of new features without even bothering to find out if people need those features.

There are a lot of tools you can use such as those provided by Google, internet marketing dashboards, and keyword research tools that will allow you to check which keywords are hot and trending. You want to know how often they are mentioned on search engines, social media, and others. You also want to know how tight the competition is for those keywords so you can create a strategy on how to put the market's focus on your work and not on your competitors.

List down the keywords that you got from your research tools, then start writing Internet marketing articles revolving around those words. This will ensure that they are SEO-friendly and relevant to the market you are trying to tap.

Focus on Quality

Another common problem with most marketing articles is that they fill their articles with keywords from top to bottom. Search engines hate this because it is obvious that the owner is just trying to draw in traffic and a higher page rank. You can get penalized for this and your pages will be ranked down. Obviously, readers will find your articles annoying and useless because all they see are random keywords stuffed together in a paragraph but the overall article doesn't tell them anything that makes sense-Google does not like this. So, you have to focus on quality content.

Keywords should appear in certain locations such as the title and a few strategic places within the article body. This is to increase visibility with search engine crawlers. However, the article as a whole should be readable, credible, and relevant with well-researched quality content.

Educate Your Reader

If someone told you outright to buy XYZ lawn mower because it is the best product in the world, you probably wouldn't even care to look into it. However, if they first educated you on its health benefits, prices, and how it is different from all the others you probably would go in, look more into it, and perhaps buy it. Case in point: don't focus on hard, cold selling because nobody cares about what you claim. Instead, your Internet marketing articles should focus on customer education to get them interested and invested in what you have to offer.

If you want truck load of traffic and high ranking on the search engines, you absolutely have to discover how to use Internet Marketing articles all top earners online use.

Article marketing has stood the test of time and remain one of the best internet marketing strategy ever here: http://www.celestinkanga.com/

View the original article here

Keyword Research - Article Marketing With Free Keyword Research

Imagine you are selling a product for dog training. This is a great niche to work in, but the competition is fierce if you do not pick the right keywords. For instance, if you wanted to use the keywords "how to train a dog", you would find over 60,000 people per month are searching for this exact phrase. Now, while that may sound good to you, it is important to see what you competition for that keyword is. When I look up the competition for that keyword, I find that there are 1,750,000 results for that keyword. That is way more people than I care to compete with and it make take a long time to work up the ranks to get to the front page of Google.
What is a long-tail keyword?
A long-tail keyword is a keyword that has been expanded from an original keyword phrase. Here is an example:
Dog
Dog Training
How to Train a Dog
How to Train a Dog to Stop Barking
How to Train a Dog to Stop Barking at Strangers
Keyword Competition
As your goal in article marketing is to get to the top of Google and other search engines, having the least amount of competition is extremely important. To find out what your competition is, type in your long-tail keyword into Google in quotes. "how to train a dog to stop barking at strangers". On the top right of the page it will give you the search results for that term. The purpose of putting quotes around your keywords is that it tells Google to only show results with that exact phrase in it, word for word. That is your real competition. The standard number that you want to be under is 5,000. If you can find keywords that are under 5,000 you will probably be able to rank highly on Google.
Keyword Monthly Search Results
You also want to check out how many people are actually typing in the keywords you want to rank for. Of course, the bigger the number, the more potential traffic you will have. You can find the free Google tool to find out this information if you type into your browser adwords.google.com/select/keywordtoolexternal
When you get into the keyword tool, just type in your keyword phrase and click on "get keyword ideas". This will not only give you a monthly average visitor count, but it will give you many other keyword ideas. The minimum number here varies from expert to expert, but usually most people are looking for 100 monthly visitors or over.
Natural Listings and Page Rank
The last thing you want to check out is the natural listings under Google. When you type in your keywords without quotes, you want to look and see who your competition is. Every listing on Google has a page rank that goes from 1 to 10 with 10 being the highest. You can check each of the top sites to see what their page rank by going to prchecker.com. If the place where you are submitting your articles has a higher page rank than those listed on page one, you have a very good chance of being listed on the first page.
To summarize, if you do not have good keywords, people will not find your articles or landing page and you will not make sales. Keyword research is paramount, but does not have to take a long time. Do not spend days on this, an hour or two is sufficient to find the words you are looking for.

View the original article here

Keyword Research - Article Marketing With Free Keyword Research

Imagine you are selling a product for dog training. This is a great niche to work in, but the competition is fierce if you do not pick the right keywords. For instance, if you wanted to use the keywords "how to train a dog", you would find over 60,000 people per month are searching for this exact phrase. Now, while that may sound good to you, it is important to see what you competition for that keyword is. When I look up the competition for that keyword, I find that there are 1,750,000 results for that keyword. That is way more people than I care to compete with and it make take a long time to work up the ranks to get to the front page of Google.

What is a long-tail keyword?

A long-tail keyword is a keyword that has been expanded from an original keyword phrase. Here is an example:

Dog
Dog Training
How to Train a Dog
How to Train a Dog to Stop Barking
How to Train a Dog to Stop Barking at Strangers

Keyword Competition

As your goal in article marketing is to get to the top of Google and other search engines, having the least amount of competition is extremely important. To find out what your competition is, type in your long-tail keyword into Google in quotes. "how to train a dog to stop barking at strangers". On the top right of the page it will give you the search results for that term. The purpose of putting quotes around your keywords is that it tells Google to only show results with that exact phrase in it, word for word. That is your real competition. The standard number that you want to be under is 5,000. If you can find keywords that are under 5,000 you will probably be able to rank highly on Google.

Keyword Monthly Search Results

You also want to check out how many people are actually typing in the keywords you want to rank for. Of course, the bigger the number, the more potential traffic you will have. You can find the free Google tool to find out this information if you type into your browser adwords.google.com/select/keywordtoolexternal

When you get into the keyword tool, just type in your keyword phrase and click on "get keyword ideas". This will not only give you a monthly average visitor count, but it will give you many other keyword ideas. The minimum number here varies from expert to expert, but usually most people are looking for 100 monthly visitors or over.

Natural Listings and Page Rank

The last thing you want to check out is the natural listings under Google. When you type in your keywords without quotes, you want to look and see who your competition is. Every listing on Google has a page rank that goes from 1 to 10 with 10 being the highest. You can check each of the top sites to see what their page rank by going to prchecker.com. If the place where you are submitting your articles has a higher page rank than those listed on page one, you have a very good chance of being listed on the first page.

To summarize, if you do not have good keywords, people will not find your articles or landing page and you will not make sales. Keyword research is paramount, but does not have to take a long time. Do not spend days on this, an hour or two is sufficient to find the words you are looking for.



View the original article here

Keyword Research and the Use of Effective Internet Marketing Articles

Internet marketing articles are one of the most important tools for SEO. They can easily drive traffic to your pages and they can be powerful tools for lead generation or sales conversion. However, not a lot of people understand how to use these marketing articles and the main fault lies in the way they use keywords. Keyword optimization is something that has become very crucial in making effective marketing articles.

Do Your Homework!

One of the most common mistakes people make is that they will write an article and then later pick what keywords to relate the article to. This is a very bad method to use because you may not be sure if those keywords are relevant. It's like building a car with lots of new features without even bothering to find out if people need those features.

There are a lot of tools you can use such as those provided by Google, internet marketing dashboards, and keyword research tools that will allow you to check which keywords are hot and trending. You want to know how often they are mentioned on search engines, social media, and others. You also want to know how tight the competition is for those keywords so you can create a strategy on how to put the market's focus on your work and not on your competitors.

List down the keywords that you got from your research tools, then start writing Internet marketing articles revolving around those words. This will ensure that they are SEO-friendly and relevant to the market you are trying to tap.

Focus on Quality

Another common problem with most marketing articles is that they fill their articles with keywords from top to bottom. Search engines hate this because it is obvious that the owner is just trying to draw in traffic and a higher page rank. You can get penalized for this and your pages will be ranked down. Obviously, readers will find your articles annoying and useless because all they see are random keywords stuffed together in a paragraph but the overall article doesn't tell them anything that makes sense-Google does not like this. So, you have to focus on quality content.

Keywords should appear in certain locations such as the title and a few strategic places within the article body. This is to increase visibility with search engine crawlers. However, the article as a whole should be readable, credible, and relevant with well-researched quality content.

Educate Your Reader

If someone told you outright to buy XYZ lawn mower because it is the best product in the world, you probably wouldn't even care to look into it. However, if they first educated you on its health benefits, prices, and how it is different from all the others you probably would go in, look more into it, and perhaps buy it. Case in point: don't focus on hard, cold selling because nobody cares about what you claim. Instead, your Internet marketing articles should focus on customer education to get them interested and invested in what you have to offer.

If you want truck load of traffic and high ranking on the search engines, you absolutely have to discover how to use Internet Marketing articles all top earners online use.

Article marketing has stood the test of time and remain one of the best internet marketing strategy ever here: http://www.celestinkanga.com/

View the original article here

Keyword Research - Article Marketing With Free Keyword Research

Imagine you are selling a product for dog training. This is a great niche to work in, but the competition is fierce if you do not pick the right keywords. For instance, if you wanted to use the keywords "how to train a dog", you would find over 60,000 people per month are searching for this exact phrase. Now, while that may sound good to you, it is important to see what you competition for that keyword is. When I look up the competition for that keyword, I find that there are 1,750,000 results for that keyword. That is way more people than I care to compete with and it make take a long time to work up the ranks to get to the front page of Google.

What is a long-tail keyword?

A long-tail keyword is a keyword that has been expanded from an original keyword phrase. Here is an example:

Dog

Dog Training

How to Train a Dog

How to Train a Dog to Stop Barking

How to Train a Dog to Stop Barking at Strangers

Keyword Competition

As your goal in article marketing is to get to the top of Google and other search engines, having the least amount of competition is extremely important. To find out what your competition is, type in your long-tail keyword into Google in quotes. "how to train a dog to stop barking at strangers". On the top right of the page it will give you the search results for that term. The purpose of putting quotes around your keywords is that it tells Google to only show results with that exact phrase in it, word for word. That is your real competition. The standard number that you want to be under is 5,000. If you can find keywords that are under 5,000 you will probably be able to rank highly on Google.

Keyword Monthly Search Results

You also want to check out how many people are actually typing in the keywords you want to rank for. Of course, the bigger the number, the more potential traffic you will have. You can find the free Google tool to find out this information if you type into your browser adwords.google.com/select/keywordtoolexternal

When you get into the keyword tool, just type in your keyword phrase and click on "get keyword ideas". This will not only give you a monthly average visitor count, but it will give you many other keyword ideas. The minimum number here varies from expert to expert, but usually most people are looking for 100 monthly visitors or over.

Natural Listings and Page Rank

The last thing you want to check out is the natural listings under Google. When you type in your keywords without quotes, you want to look and see who your competition is. Every listing on Google has a page rank that goes from 1 to 10 with 10 being the highest. You can check each of the top sites to see what their page rank by going to prchecker.com. If the place where you are submitting your articles has a higher page rank than those listed on page one, you have a very good chance of being listed on the first page.

To summarize, if you do not have good keywords, people will not find your articles or landing page and you will not make sales. Keyword research is paramount, but does not have to take a long time. Do not spend days on this, an hour or two is sufficient to find the words you are looking for.

If you would like more ALL FREE information about article marketing [http://www.gotoaffiliatemarketingschool.com], go to www.gotoaffiliatemarketingschool.com [http://www.gotoaffiliatemarketingschool.com].

View the original article here

Keyword Research and the Use of Effective Internet Marketing Articles

Internet marketing articles are one of the most important tools for SEO. They can easily drive traffic to your pages and they can be powerful tools for lead generation or sales conversion. However, not a lot of people understand how to use these marketing articles and the main fault lies in the way they use keywords. Keyword optimization is something that has become very crucial in making effective marketing articles.

Do Your Homework!

One of the most common mistakes people make is that they will write an article and then later pick what keywords to relate the article to. This is a very bad method to use because you may not be sure if those keywords are relevant. It's like building a car with lots of new features without even bothering to find out if people need those features.

There are a lot of tools you can use such as those provided by Google, internet marketing dashboards, and keyword research tools that will allow you to check which keywords are hot and trending. You want to know how often they are mentioned on search engines, social media, and others. You also want to know how tight the competition is for those keywords so you can create a strategy on how to put the market's focus on your work and not on your competitors.

List down the keywords that you got from your research tools, then start writing Internet marketing articles revolving around those words. This will ensure that they are SEO-friendly and relevant to the market you are trying to tap.

Focus on Quality

Another common problem with most marketing articles is that they fill their articles with keywords from top to bottom. Search engines hate this because it is obvious that the owner is just trying to draw in traffic and a higher page rank. You can get penalized for this and your pages will be ranked down. Obviously, readers will find your articles annoying and useless because all they see are random keywords stuffed together in a paragraph but the overall article doesn't tell them anything that makes sense-Google does not like this. So, you have to focus on quality content.

Keywords should appear in certain locations such as the title and a few strategic places within the article body. This is to increase visibility with search engine crawlers. However, the article as a whole should be readable, credible, and relevant with well-researched quality content.

Educate Your Reader

If someone told you outright to buy XYZ lawn mower because it is the best product in the world, you probably wouldn't even care to look into it. However, if they first educated you on its health benefits, prices, and how it is different from all the others you probably would go in, look more into it, and perhaps buy it. Case in point: don't focus on hard, cold selling because nobody cares about what you claim. Instead, your Internet marketing articles should focus on customer education to get them interested and invested in what you have to offer.

If you want truck load of traffic and high ranking on the search engines, you absolutely have to discover how to use Internet Marketing articles all top earners online use.

Article marketing has stood the test of time and remain one of the best internet marketing strategy ever here: http://www.celestinkanga.com/

View the original article here