Keyword Research - EzineArticles Submission - Submit Your Best ...

SEO may be the answer to the age old question of which method of traffic generation should I use? SEO or Search Engine Optimization is guarantee to long-term website visibility and ranking. Now when you combine the power of good seo with the intent of locally marketing your product or service you are setting yourself up for complete domination of.
When promoting your company locally it becomes increasingly more achievable to get to that highly- sought after front page. When you are on the front-page of the search engines your business is more likely to be seen by consumers looking for what you have and giving you more of a chance to make the sell. There are several factors that will help propel you to the front page and we will talk about them briefly.
Keyword research is at the heart of good seo. This is probably the most essential element of the SEO processes and crucial. You must find the right keywords that consumers are using to browse the net to find your product or service.However, these keywords are not going to just jump off the page into your content, you have to do some research to find them. In order to find them you will have to do a little research, usually called keyword research.
When performing keyword research it is important to remember that not all keywords are equal. A keyword is a term used to retrieve documents in an information system such as a catalog or a search engine. There are literally billions of search words and phrases that are available for people to look upon and gain information.
The term 'long tail' was is used to describe the strategy of targeting less-competitive niche markets rather than the hugely competitive broad keywords. A long tail keyword is something like "Macon Internet Marketing Specialist" while a short wail keyword is something like "Internet Marketing". Long tail keywords are said to be more of direct keyword because if a searcher is going to go through all the trouble to type in exactly what they are wanting to find chances are they will make a purchase.

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SEO Course - Keyword Research - EzineArticles Submission - Submit ...

Keyword research is a critical part of SEO, but often the part that gets rushed, failure to conduct thorough keyword research can either make it much harder to achieve high rankings, but even worse can make the whole SEO project a complete waste of time. For more information on why keyword research is so important please refer to my blog post 'SEO: How Important is Keyword Research'.

This course however will focus on how to conduct keyword research, as I feel there are lots of articles from experts already stating why you should do this or that, but very few actually providing practical steps to actually do what is necessary.

Firstly I like to ask clients for a list of phrases that they would like to rank high for in search engines, I then look through their existing website of any other available company literature to gain an understanding of their product or service offerings, keeping a look out for any niche more specialist areas. I then list all of the phrases along with any related phrases from my own research, unfortunately this is the point at which many people think their research is complete, but this is merely a starting point.

The next phase is to find out exactly which phrases people are searching for on a daily basis in Google, Yahoo, Bing and all other major search engines, this can be vastly different to your expectations, and many a client of ours has been shocked by the findings, which is why this step is so crucial. The data we're looking for is the number of searches per day, as well as how many websites are competing for rankings on a chosen key phrase. In order to complete this research I would recommend using the Wordtracker tool, there is a small monthly fee, however it is widely recognised as the best keyword research tool available. There are free tools available such as the Google keyword tool (although this is more based on pay per click data), should cost be an issue.

I prefer to use the 'keyword researcher' tool within wordtracker, initially I key in generic phrases, not because I intend to use the generic terms, since in my opinion they are often not specific enough to bring qualified traffic to your site. The reason for doing this is because by being more generic initially wordtracker tends to throw up a great variety of specific phrases related to the generic phrase, often uncovering some great keywords you may never have thought of or realised people were searching for.

I then run through my list of key phrases entering them into the keyword researcher tool, when the results are returned you will see an approximate number of searches per day next to each phrase. It can be tempting to only select phrases with a very high number of searches, however before qualifying out any phrases I would recommend waiting until the next phase which is the competition analysis, as sometimes a phrase with a low number of searches can be very valuable if there is very little competition.

Select the keywords relevant and specific to your business offering and then select 'Evaluate' to go to the next phase, you will then be asked to select which search engine you would like the data to be based on, by default I select google. The returned results will add two more columns to the phrases called 'Google UK' which is the number of competing sites using the keyword in their page title, and 'Google UK KEI', which means Keyword Effectiveness Index. The KEI score is basically a system for scoring the effectiveness of a keyword by analysing the number of searches compared with the number of competing sites, a score of 500 or above is generally considered to be good. This is why it is so important to wait until this phase to eliminate keywords, as a phrase may only receive a few searches/impressions per day, but if no one else is competing on it, it should score well on the KEI system and means that it should be easy to achieve high search engine rankings for. This may mean less potential traffic to you website, but could mean you have a much higher conversion rate due to less competition, traffic is great but if it doesn't convert into sales or leads then it is pointless.

That said sometimes you may decide you need or want to optimise your site for a key phrase with a low KEI score, this is still possible but be aware it will take a lot more time and work to achieve, just try to be sensible and don't choose totally generic terms.

The number of keywords you need will very much depend on the size of your website; I would recommend just 2-3 phrases per page though.

Whatever you do don't rush the keyword research phase; keep going at it and you may come across some real gems (high KEI phrases) that could have a very positive effect on your future online success. When you have your final list of key phrases, you can simply export them to an excel document, save it and for goodness sake back it up somewhere!

Look out for the next chapter of this course soon, this will cover the subject of 'Implementing Your Keywords'.

Thomas Ridley is a professional SEO consultant and director of Kit Happens, an online marketing business providing Search Engine Optimisation, Graphic Design, Email Marketing and Website Design in Milton Keynes, and throughout the UK.

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Keyword Research - EzineArticles Submission - Submit Your Best ...

SEO may be the answer to the age old question of which method of traffic generation should I use? SEO or Search Engine Optimization is guarantee to long-term website visibility and ranking. Now when you combine the power of good seo with the intent of locally marketing your product or service you are setting yourself up for complete domination of.

When promoting your company locally it becomes increasingly more achievable to get to that highly- sought after front page. When you are on the front-page of the search engines your business is more likely to be seen by consumers looking for what you have and giving you more of a chance to make the sell. There are several factors that will help propel you to the front page and we will talk about them briefly.

Keyword research is at the heart of good seo. This is probably the most essential element of the SEO processes and crucial. You must find the right keywords that consumers are using to browse the net to find your product or service.However, these keywords are not going to just jump off the page into your content, you have to do some research to find them. In order to find them you will have to do a little research, usually called keyword research.

When performing keyword research it is important to remember that not all keywords are equal. A keyword is a term used to retrieve documents in an information system such as a catalog or a search engine. There are literally billions of search words and phrases that are available for people to look upon and gain information.

The term 'long tail' was is used to describe the strategy of targeting less-competitive niche markets rather than the hugely competitive broad keywords. A long tail keyword is something like "Macon Internet Marketing Specialist" while a short wail keyword is something like "Internet Marketing". Long tail keywords are said to be more of direct keyword because if a searcher is going to go through all the trouble to type in exactly what they are wanting to find chances are they will make a purchase.

View the original article here

Keyword Research - EzineArticles Submission - Submit Your Best ...

SEO may be the answer to the age old question of which method of traffic generation should I use? SEO or Search Engine Optimization is guarantee to long-term website visibility and ranking. Now when you combine the power of good seo with the intent of locally marketing your product or service you are setting yourself up for complete domination of.
When promoting your company locally it becomes increasingly more achievable to get to that highly- sought after front page. When you are on the front-page of the search engines your business is more likely to be seen by consumers looking for what you have and giving you more of a chance to make the sell. There are several factors that will help propel you to the front page and we will talk about them briefly.
Keyword research is at the heart of good seo. This is probably the most essential element of the SEO processes and crucial. You must find the right keywords that consumers are using to browse the net to find your product or service.However, these keywords are not going to just jump off the page into your content, you have to do some research to find them. In order to find them you will have to do a little research, usually called keyword research.
When performing keyword research it is important to remember that not all keywords are equal. A keyword is a term used to retrieve documents in an information system such as a catalog or a search engine. There are literally billions of search words and phrases that are available for people to look upon and gain information.
The term 'long tail' was is used to describe the strategy of targeting less-competitive niche markets rather than the hugely competitive broad keywords. A long tail keyword is something like "Macon Internet Marketing Specialist" while a short wail keyword is something like "Internet Marketing". Long tail keywords are said to be more of direct keyword because if a searcher is going to go through all the trouble to type in exactly what they are wanting to find chances are they will make a purchase.
Jimmy R Williams is an Online Website Promotion Specialist [http://themethodicalmarketer.com]. If you want to succeed in local marketing, download your free traffic guide on how to use the internet to Double or Triple your website traffic within the next 30 days. Available for the next 24 hours only, click below for instant access: [http://www.themethodicalmarketer.com]

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