Keyword Research Tools For the Best SEO Services - Internet

Your SEO services company will engage one or more of the following tools to carry out their SEO keyword research. Find out the merits of each one of them.
One of the integral parts of any SEO strategy is keywords. In order for anyone to find your website they will have to key in related words that will bring them there. There are several keyword tools used by any reputable SEO services company. Here is a quick look at them:
The google keyword tool is definitely one of those that are used most often. It is easy to use and makes the process of searching for keywords quite simple. All you have to do is enter the phrase, website or word into the search and out comes a list of similar suggestions to assist you. In addition you will find the data on how often that word has been searched for. You can even narrow down your search to a particular country or region.
Another keyword tool used by the best SEO services is wordtracker. Unlike the google keyword tool this is a paid service but it will give you a variety of features to work with. It will enable you to optimize your site very well especially if you are trying to carry out a marketing campaign or pay per click program.
You may also want to consider ubersuggest. This tool is loved because it can pull the keywords from search engines and also from ecommerce sites, news sites and video sites. It is a great tool that any SEO services Company will do well to engage.
Then there is keyword discovery which does a good job of finding data from the major search engines worldwide and will therefore help you to find the best keywords available out there. In addition, it gives you the effectiveness of the keywords as well as their historical trends. When it comes to pay per click, it give you even the bid values so that you are able to make a decision that is informed for maximum benefit. There is great value in this tool even if it is not a free tool.
Bing also has a keyword research tool that can add much value to you. This is a great tool if you are looking for organic search keywords. The suggestions that come up come with suggestions based on the region, country and even language they are used. This will help you to find the keywords used in your region or at least region of interest.
Google adwords is a gem used by the best SEO services the world over. Even though it was created for adwords campaigns it has been used as a tool for keyword suggestion as well. There is a free version where you can simply enter a website URL, term or phrase in the search and get a whole list of the various suggestions available. You will also get the traffic data for the same and where the searches originated from. If you want more detailed information you will have to go with the paid version of google adwords.
• SEOBook also provides a tool that you can use. This tool will spit out a list of phrases and keywords that you can use. Basically, you will put in a word or phrase in the search and out comes the keywords suggestions. It is a free tool however you will need to sign up with SEOBook and will be required to use firefox to get in.

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Leading SEO Keyword Research Tools - Business - Outsourcing

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An Introduction to Using Free Tools

I often find that keyword research is an overlooked part of the SEO process. Many SEOs will tend to stick with using Google’s Adwords Keyword Tool and as a result, they will most likely be targeting the exact same keywords as the competition. The ultimate goal with keyword research is to find those juicy, low-hanging fruit - the long-tail keywords. Long-tail keywords are sometimes defined as keyword phrases containing multiple words of four or more. However, this is not how I like to define them. For me, the long-tail keywords are those that have lower volumes of traffic and are less competitive to rank for. In other words, they may contain multiple words or they could contain as few as two words.
Anyway, I wanted to share my method of conducting keyword research in order to hopefully give some insights into the process. For this example, I am going to use the ‘greetings card’ industry in the UK. All the tools I will be using are freely available to everyone. So let’s get started!
I always like to start my research with a basic Google search using my most obvious industry keyword. This will give an idea of who my competitors are and who the big players in the industry are. So, a basic search for [greetings cards] in Google.co.uk produces the following results:

Two of the top four results (funkypigeon.com and moonpig.com) are well known brands that advertise regularly on television. However, the top 2 results are perhaps lesser-known competitors.
Now that you have an idea of who the big players are, it's time to see if we can find out what keywords they are targeting. Let’s take a look at greetingscards.co.uk. When we look at the home page, there doesn’t seem to be an awful lot of text, so let’s turn to using a keyword density tool. SEOBook has a pretty good keyword density tool but I’m going to use the tool from David Naylor Search Marketing. The reason I prefer to use this tool is because it has more options to customize your results and can provide phrases of four or more words in length. When we use the keyword density tool we are provided with the following list:

As you can see, it is a pretty comprehensive list of keyword ideas that we can also use. However, where did all these words come from, considering there was very little text on the homepage? A quick look at the source code reveals the answer. They are still using the Keyword Meta Tag and have stuffed it with around 30 keywords. This is exactly why you shouldn’t still be using the redundant tag as it just gives your competitor insights into the keywords you are targeting.
Übersuggest is a great tool that extracts all the Google autocomplete words for a base keyword. It is really simple to use. All you have to do is put your base keyword in the search box, select a language and country then hit suggest. For [greetings cards] we are presented with the following list of 352 suggestions:

The tool also makes it really easy to select all the keywords so that you can easily copy and paste them into Google’s Adwords Keyword Tool later.
For this next stage, I like to use a tool called mergewords (mergewords.com) to further advance our list. Before you use this tool you will need to think carefully about how to arrange the words in the three columns to get the right combination of words. Once you have done this, you can start filling the boxes with words. For greetings cards, I used the following combination:

This resulted in 468 keyword possibilities.
Having followed these steps, we now have a list of over 800 keywords. However, some of these may be duplicates and some may be unsuitable for other reasons. This is how I start the filtering process. First I input all of the keywords into an excel spreadsheet, then I use the ‘remove duplicates’ tool. I'm using Excel 2011 for Mac, which has a 'remove duplicates' function in the Ribbon's Data tab:

If you are using Excel 2007 or later then you should also be able to easily find this function. However, if you are using an earlier version of Excel, there are still ways to easily remove duplicates. MrExcel.com lists a variety of methods you can use to remove duplicates in both Excel 2003 and 2007.
Twenty-nine duplicates were removed, leaving me with a list of 851 keywords. The next step is to manually go through the list and remove any unsuitable keywords such as those containing brand terms. Unfortunately, there is no suitable way to automate this (that I know of) and you will have to go through the list manually.
After going through the list manually and removing unsuitable keywords, we are now left with 741 keywords.
Now we have a list of 741 keywords, it’s time to use Google’s keyword tool to start refining the list and find out information such as search volumes, competition and local search trends. When using the tool, remember to have all the parameters set correctly. So, make sure you set the tool to [Exact] match types in the correct location (UK in this case) and tick the box to only show ideas closely related to your search. To set the tool to show [Exact] match, just navigate to the left sidebar and select the check-box next to [Exact]. You may have to unselect the check-box for Broad match if it is selected:

After inputting the 741 keywords into the keyword tool, we further refine the list by removing any unsuitable words we may have missed from the previous manual check and remove any keywords with local search volumes of less than 10. This leaves us with a more manageable list of 126 keywords, which we can download as a CSV file. However, we are not quite done with Google’s keyword tool just yet.
We are now going to start adding some more keywords to the list by inserting our refined list of 126 keywords into the keyword tool. Once we have done this you should get around 800 keyword suggestions from Google:

The first thing we should do is to save all the keywords from our original list of 126, to our new list. Next, we can arrange the list of suggestions by competition from lowest to highest. Once this is done, we can now start adding all the keywords with low to medium competition and local monthly search volumes greater than 10. These are our 'juicy' low-hanging fruit keywords.
The final stage is to add all the important keywords from the suggestions that we may have missed previously. Depending on how many keywords you have added from this final stage, you should have a final list of around 280 keywords. To see the list I have created you can visit the blog at my site Crimson Penguin and download it for free!
Two of my favorite tools for keyword research that often get overlooked are Google Trends and Google Insights. However, Google has recently combined the two into a new look Google Trends. This is a great tool for finding valuable insights into your niche keywords and can often help you to make decisions about which specific keywords you should target. Let’s take a look at our example of the greetings card industry:

As you can see from the graph in the top, very slight changes in the keywords can produce drastically different results. Pluralising [birthday card] to [birthday cards] results in twice as much interest over the past 12 months.
Hopefully, I’ve shown you some useful tools and techniques that you can start to use in your own keyword research projects. Armed with this knowledge, I hope you can start to find more valuable long-tail keywords for your clients.
Adam is a professional SEO and owner/founder of Crimson Penguin SEO Services based in Essex. He also works for a leading SEO agency in London. You can connect with Adam on Twitter or Google+



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An Introduction to Using Free Tools

I often find that keyword research is an overlooked part of the SEO process. Many SEOs will tend to stick with using Google’s Adwords Keyword Tool and as a result, they will most likely be targeting the exact same keywords as the competition. The ultimate goal with keyword research is to find those juicy, low-hanging fruit - the long-tail keywords. Long-tail keywords are sometimes defined as keyword phrases containing multiple words of four or more. However, this is not how I like to define them. For me, the long-tail keywords are those that have lower volumes of traffic and are less competitive to rank for. In other words, they may contain multiple words or they could contain as few as two words.
Anyway, I wanted to share my method of conducting keyword research in order to hopefully give some insights into the process. For this example, I am going to use the ‘greetings card’ industry in the UK. All the tools I will be using are freely available to everyone. So let’s get started!
I always like to start my research with a basic Google search using my most obvious industry keyword. This will give an idea of who my competitors are and who the big players in the industry are. So, a basic search for [greetings cards] in Google.co.uk produces the following results:

Two of the top four results (funkypigeon.com and moonpig.com) are well known brands that advertise regularly on television. However, the top 2 results are perhaps lesser-known competitors.
Now that you have an idea of who the big players are, it's time to see if we can find out what keywords they are targeting. Let’s take a look at greetingscards.co.uk. When we look at the home page, there doesn’t seem to be an awful lot of text, so let’s turn to using a keyword density tool. SEOBook has a pretty good keyword density tool but I’m going to use the tool from David Naylor Search Marketing. The reason I prefer to use this tool is because it has more options to customize your results and can provide phrases of four or more words in length. When we use the keyword density tool we are provided with the following list:

As you can see, it is a pretty comprehensive list of keyword ideas that we can also use. However, where did all these words come from, considering there was very little text on the homepage? A quick look at the source code reveals the answer. They are still using the Keyword Meta Tag and have stuffed it with around 30 keywords. This is exactly why you shouldn’t still be using the redundant tag as it just gives your competitor insights into the keywords you are targeting.
Übersuggest is a great tool that extracts all the Google autocomplete words for a base keyword. It is really simple to use. All you have to do is put your base keyword in the search box, select a language and country then hit suggest. For [greetings cards] we are presented with the following list of 352 suggestions:

The tool also makes it really easy to select all the keywords so that you can easily copy and paste them into Google’s Adwords Keyword Tool later.
For this next stage, I like to use a tool called mergewords (mergewords.com) to further advance our list. Before you use this tool you will need to think carefully about how to arrange the words in the three columns to get the right combination of words. Once you have done this, you can start filling the boxes with words. For greetings cards, I used the following combination:

This resulted in 468 keyword possibilities.
Having followed these steps, we now have a list of over 800 keywords. However, some of these may be duplicates and some may be unsuitable for other reasons. This is how I start the filtering process. First I input all of the keywords into an excel spreadsheet, then I use the ‘remove duplicates’ tool. I'm using Excel 2011 for Mac, which has a 'remove duplicates' function in the Ribbon's Data tab:

If you are using Excel 2007 or later then you should also be able to easily find this function. However, if you are using an earlier version of Excel, there are still ways to easily remove duplicates. MrExcel.com lists a variety of methods you can use to remove duplicates in both Excel 2003 and 2007.
Twenty-nine duplicates were removed, leaving me with a list of 851 keywords. The next step is to manually go through the list and remove any unsuitable keywords such as those containing brand terms. Unfortunately, there is no suitable way to automate this (that I know of) and you will have to go through the list manually.
After going through the list manually and removing unsuitable keywords, we are now left with 741 keywords.
Now we have a list of 741 keywords, it’s time to use Google’s keyword tool to start refining the list and find out information such as search volumes, competition and local search trends. When using the tool, remember to have all the parameters set correctly. So, make sure you set the tool to [Exact] match types in the correct location (UK in this case) and tick the box to only show ideas closely related to your search. To set the tool to show [Exact] match, just navigate to the left sidebar and select the check-box next to [Exact]. You may have to unselect the check-box for Broad match if it is selected:

After inputting the 741 keywords into the keyword tool, we further refine the list by removing any unsuitable words we may have missed from the previous manual check and remove any keywords with local search volumes of less than 10. This leaves us with a more manageable list of 126 keywords, which we can download as a CSV file. However, we are not quite done with Google’s keyword tool just yet.
We are now going to start adding some more keywords to the list by inserting our refined list of 126 keywords into the keyword tool. Once we have done this you should get around 800 keyword suggestions from Google:

The first thing we should do is to save all the keywords from our original list of 126, to our new list. Next, we can arrange the list of suggestions by competition from lowest to highest. Once this is done, we can now start adding all the keywords with low to medium competition and local monthly search volumes greater than 10. These are our 'juicy' low-hanging fruit keywords.
The final stage is to add all the important keywords from the suggestions that we may have missed previously. Depending on how many keywords you have added from this final stage, you should have a final list of around 280 keywords. To see the list I have created you can visit the blog at my site Crimson Penguin and download it for free!
Two of my favorite tools for keyword research that often get overlooked are Google Trends and Google Insights. However, Google has recently combined the two into a new look Google Trends. This is a great tool for finding valuable insights into your niche keywords and can often help you to make decisions about which specific keywords you should target. Let’s take a look at our example of the greetings card industry:

As you can see from the graph in the top, very slight changes in the keywords can produce drastically different results. Pluralising [birthday card] to [birthday cards] results in twice as much interest over the past 12 months.
Hopefully, I’ve shown you some useful tools and techniques that you can start to use in your own keyword research projects. Armed with this knowledge, I hope you can start to find more valuable long-tail keywords for your clients.
Adam is a professional SEO and owner/founder of Crimson Penguin SEO Services based in Essex. He also works for a leading SEO agency in London. You can connect with Adam on Twitter or Google+

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In-Depth Competitive Analysis and Keyword Research Tools by ...

In-Depth Competitive Analysis and Keyword Research Tools
by: Carsten Cumbrowski
Keyword research is the single most important task when you start a new Web Project with SEO in mind, Organic Search Engine Optimization for existing Pages and also Paid Search/Pay-Per-Click Marketing Campaigns.

Competitive intelligence is another important task internet marketers should take serious. Knowing what your competition is doing is helping you to make strategic decision. Something that works offline the same way it does online.

Online Marketers have an advantage over their offline pears. They can access information about their competitors marketing activities that can be worth a lot of money if used correctly.

Estimated spending for specific marketing campaigns, the campaign targets and the type of business optimization are information you can get in the offline world basically only by breaking several laws and risk prosecution and imprisonment.

The campaigns I am referring to are search marketing campaigns, one of the most important channels for an online business ranging from organic search engine optimization to paid pay-per-click search. This data is accessible in various levels of accuracy and detail on the internet and competitive intelligence analysts don't have to break any law to get those data.

There are a number of tools and services out there that help you with your competitor analysis. The provided data by any service or tool are always estimates and never exact figures. Some are more realistic than others and the general rule of thumb is to take any information with a grain of salt.

Using the data as absolute facts and exact figures and basis for important decisions is a mistake. Before you make important decisions, use alternative services to compare the data to and most importantly, inform yourself what sources were used by the services and tools you are using.

Well known completive intelligence tools and services and keyword research tools are services like Trellian's Competitive Intelligence, HitWise, Wordtracker, Keyword Discovery, the Overture Bid and Keyword Tools and WordZe.

With exception of the overture tools are all tools and services available only to paid subscribers. Fees can range from $20-$50 up to thousands of dollars per month.

There is a free tool that offers almost as much as those well known paid services which was always flying below the radar and for that reason not as well known.

The name of the tool is SpyFu. SpyFu is the sequel to the popular and free tool GoogSpy and can be found at SpyFu.com. It is a service provided by VelocityScape. If you heart about GoogSpy, you will be amazed to hear the improvements that were made for SpyFu.

SpyFu offers free Website and Keyword analysis for organic and paid search. It has over 20 times the amount of data than its predecessor GoogSpy and tons of other new features.

You can approach the data from 3 sides and change the approach instantly because SpyFu provides cross links for any detail shown in its result pages.

1. Keyword or Key Phrase specific research and analysis

2. Website (Domain) specific data including top keywords and top competitors

3. Category specific data. The Tree-like navigation structure was taken from the DMoz directory

1. Keyword specific data

You can see information like average cost per click for the Keyword, Clicks/Day, Number of Advertisers, Cost/Day and Search Results in Google. Also sites that compete for the keyword in the organic and paid search results.

It also shows other Keywords targeted by the same sites that compete for the Keyword you are looking at and related keywords (works like any keyword suggestion tool).

2. Website specific data

See the top 10 terms for organic search and for paid advertisement. Estimated daily advertising budget, Total Clicks/Day, Avg. Cost/Click, Avg. Clicks/Day, Avg. Clicks/Day, Avg. Ad Competitors, Avg. Ad Percentile and SEO factors like Alexa Rank, number of Incoming Links and Avg. Load Time.

It also shows known sub-domains and even allows drilldowns to individual pages in some cases. You can see the top organic and top paid search competitors and the websites category/niche it was assigned to based on its ranking and advertising behavior.

3. Category specific data

It shows per Category additional Sub Categories, Related Search Terms and Related Domains.

This is a lot of data and unusual comprehensive for a free tool.

The only drawback of SpyFu is that the beta is not providing up-to date data. The Data on the free beta site is a few month old. Because of that fact should you only use it as a guide to get an overall idea what your competitors are doing and to get some keyword ideas you might want to explore further.

Use it in conjunction with other tools and services if you want to find out how accurate the provided numbers are.

This tool is a very cost effective resource that should not be missing in the book mark list of every serious internet marketer. For the big players out there might be the enterprise competitive intelligence solution by VelocityScape worth the time to take a closer look at.

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