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Keyword Research: The Three Most necessary Steps You Need To Take ...

As an Internet marketer, you already know the value of doing proper keyword research for your niche. Doing not just a good job, but a great job is imperitive if you want to have a campaign that is profitable. Internet Marketing all comes down to the quality of your chosen keywords. It's how your customers will find you when they type certain phrases into their favorite search engine.

Beginning with good keywords will allow you to funnel traffic from the search engines to your site every day. If you pick the right keywords for your online business, you'll be living it up on easy street and enjoying the good life. If you choose the wrong keywords, you'll be right back to square one and looking for more keywords to earn money. Which of these options is more preferable to you? On easy street or stuck in the middle of nowhere. It's time to finally learn how to get your keyword research right.

Here are the three tips that I promised for finding profitable keywords:

Number one, type a broad based keyword in your choice of research tools such as market Samurai.

What happens next is Google will spit out a list of keywords that will be very relevant to the broad search term that you typed into the research tool. You'll now have some data that you can evaluate for profitability. Keep a few things in mind as you peruse your data like the number of exact match searches these terms get on a monthly basis. This is by far the most crucial factor that you want to be aware of.

Among this data will be the Google Adwords average cost per click. In addition, you'll notice that there are local and global search results in your collection of keyword data- this tells you who is looking for these keywords and whether they are close to you or around the world.

Associated Keyword Phrases

Select the keywords from your data which seem most pertinent to your chosen niche and save them somewhere safe. This is where you'll need to really look at these keywords and see if they are really relevant or if the search engine has not made a good suggestion. So mainly you just wanna pick the most relevant terms and put them on a separate list so we can now begin the next and final step.

Competition Analysis

Finally, we are now at the most essential step of the entire process. Assessing the competition you will have with each of these keywords is the name of the game here. Doing this part right will make the difference in the success of your campaign- if this part isn't done just right you can wind up wasting a lot of your valuabble time. If there's too much competition and you can't get your site ranking high then you've effectively shot yourself in the foot.

The simplest way I can tell you as a way to assess the competition is you need to type each individual keyword phrase that you find interesting into Google and then search them while they are in quotes. You'll need to do this for each term you've selected to analyze- typing them all in at once will not return an accurate result.

The main thing you are looking for is you want to see exactly how many competing webpages there are that are going after this particular phrase. If there's less than 100,000 results returned, then you have a good chance of ranking your site. For beginners, you'll want to look for no more than 50,000 pages to compete with until you have some experience.

You can eliminate all of this with a membership to Niche Reaper Don't have time to do all this? Automate the Process with Niche Reaper

I can't stress enough just how critical this part of the process is to your success or failure with your online endeavors. You'd be much better off using a keyword tool like Niche Reaper since it does all of this for you automatically and prevents you from making mistakes on your own.

What is Niche Reaper you Ask?

Niche Reaper is the internet marketers missing link. It's exactly what you have been waiting for to reap the spoils of internet marketing. With Niche Reaper - the keyword research is DONE FOR YOU!!! It's an online, web based tool that searches, analyzes and sorts over 20,000 different keywords a day into color coded, scored columns.

May 17th, 2001 is launch day for Niche Reaper! Reserve your spot now!

Niche Reaper provides all the essential information you need for profitable campaigns: from traffic volume to available top level domains to what, if any, Facebook pages are already in place. And, once you score one of the 1000 Limited Memberships, you will be getting full training tutorial videos on how to put together highly profitable websites, blogs and Facebook Fan Pages.

So my advice is to not delay, and sign up to Matt Garrett and Gary Prendergast's Early Bird List for advance notice of the official opening of the doors to Niche Reaper on Tuesday, May 17th. You'll never needs to invest in another keyword niche tool again.

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7 simple steps to Keyword Mastery & Search Engine Ranking by Dave ...


Keyword Research has become an integral part of starting up your own business or growing your business (exponentially). Search engine marketing is here to stay for the long term, hence finding customers through keyword research should also be an integral part of your marketing.

Earlier, all you needed to do was to enter the description of your business in the title & meta tags and you were done with optimizing your web-site. Things have changed! And hence this article...

How does Search Engine Optimization (SEO) relate to keywords?

SEO is the process of increasing the number of visitors to your web-page by the careful and deliberate use of targeted keywords and their specific placements designed to get the page to show up on the top listing for such keywords. (SEO also includes other strategies not discussed here.)

TIP: Keyword Research is very useful to you when you decide to start a pay-per-click campaign to drive visitors to your website or increase revenue using adsense.

Here are the seven simple steps to keyword mastery that will cause your page to be indexed correctly by Search Engines and your link to be displayed at the very top on the search results page.

Step 1) Start with the most common words you use to describe your business(or your niche, if you operate in one). If you are in the automobile service business, you may have the following: Car Repair , Body Shop, Car Repair, New tires with car repair, Wax and Shine etc. If you actually have a niche business such as Jaguar Service And Repairs, then it becomes even more easier.

Step 2) Call your friend. Ask him how he would try to find your widget on a search engine if he lost your phone number and he wanted to look you up on the Internet. What if he forgot the name of your establishment? What if ....

Your perception of how people see you may be different from your customers' perception of you. Add these new words to the list.

Repeat this as many times as you can with different people.

Step 3) Find other words related to your original list. such as names of the brands. Lexus Repair, Lexus spare-parts, Honda kit, etc.

Mix and match keywords with your original list to find even more keywords.

Step 4) Go to google and run a search for your widget. See what keywords bring up your competition and what words do not. Add them to your list .

Step 5) Add plurals and common mis-spellings too.

Step 6) Figure out as to how often people search using each of the phrases you have identified in your list. You can use the google adwords tool for this purpose.

TIP: Use adwords tool to see how many people have searched for each of your phrases in the recent past. https://adwords.google.com/select/KeywordToolExternal . This also suggest keywords you might want to use.

Step 7) Make sure your keywords are placed in the following locations on you web page: Page Title, Meta Keywords, Meta Description, Header Tags, Alternate Description for images, First Paragraph on the page, strong Tags, Em tags, Ordered and unordered lists, Anchor Tags, File names, Folder Names, Footer Tags, Any URLs and links in your pages.

Should I use many keywords in the same page?

Yes. Use as many keywords as it makes sense. Don't overdo it. If your content becomes just a keyword trash-bin, users will start skipping over it and the search engines will catch on pretty fast. So avoid using too many keywords where it does not make sense. It's best if you have multiple pages offering up different keywords.

One caveat. You need to be aware of 'Keyword density'. Sometimes, if your usage of keywords is too high, and it looks like you have placed too many keywords, the search engine may not give you the best ranking. "Sprinkling" is the key-word when it comes to using them on each page.

You should also be aware of negative keywords. These are keywords you need to use in your PPC(Pay-per-Click) text so as to make sure that people do not click your link expecting to get freebies.

e.g. If you said : "Self Clearning Widgets- $500 and up", you keep out the people who are looking for cheaper stuff.

Are phrases better than individual words?

Depends! If your customer is searching for self-cleaning widget, then you should use self-cleaning widget. If your customer is searching for just widget, and auto clean, you should use these words separately.

How often do I have to check my keywords?

As often as you can. Your customers react to various influences around them and search for different terms at different times. To be able to remain on top with a good ranking you need to keep on top of your keywords. Sometimes they react to an offer made by a competition and start searching for similar offers.

I know. You are saying:"But I don't have that much time to devote to just keyword research." That brings us to the next question.

Do I have to do it all by myself?

I have had many websites in the past few years. In the beginning I did everything manually the old fashioned way.

Lately I've found a few tools that help make life easier for me, though you could do it all by yourselves if you had the time and the tenacity(which I sorely lack). I suggest you find yourselves a tool to do the work for you.

I use Keyword Elite now, though I've used WordTracker in the past.

Pick 1: Keyword Elite tool : If you really plan to take your business to the next level, this is a great tool. From generating your own keyword lists, to analyzing pay-per-click listings, to studying your competition, this one accomplishes quite a bit. This tool works with Google, Yahoo,MSN, Ask etc. It will save you tons of hours of wasted time and effort. Also, I like the fact that it is multi-threaded(lots of more power.)

WebSite: http://www.elitekeyword.net

Pick 2 : WordTracker: Offers a free, 'lite' version, as well as a paid version. Features include an online management system for different keyword projects, searching for often misspelled words, a system to calculate your best keywords, and much more. WebSite:Wordtracker.com/FreeWordtracker

Pick 3 : WebCEO :From a free version to a $389/- version this company has various options available. For small business owners, the $199/- version would be suitable.Go for the $389/- version if you have multiple web-sites running and your business model is solely online. Web Site: http://www.webceo.com/cgi-bin/go/clickthru.cgi?id=linkflow

What next ?

Use keyword research to identify the most likely phrases for your business.

Master keyword research just like I outlined in this article and create a massive list of targeted keywords.

Make a list of the 5 most promising keyword phrases.

Head over to your favorite domain listing / hosting company (eg. http://www.GoDaddy.com) and see if you can buy that phrase in the .com domain.eg. Self-cleaning-Widgets.com

Point your existing website to this url. If you don't have an existing web-site, create your new website using all the keywords you identified.

Submit your site to the search engines.

Happy hunting!

Copyright (c) 2008 Dave James

About The Author Dave James is a marketer/consultant with nearly 13 years of sales and marketing experience. Get your marketing questions/doubts answered free at his website.

http://www.nobleriver.com/


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