Keyword research is an essential part of the SEO process of a website for better rankings and enhanced visibility. To popularize and add brand value, a website has to avail the services of search engine optimization that begins with keyword research. If right keywords are not chosen, the proposed promotional targets won’t be achieved easily. Therefore, it’s important that keyword research mistakes are avoided to guide the website towards the path of success, better rankings and brand creation. In this write up, we discuss 10 tips to remove keyword research mistakes, like:
Doing extensive keyword research
Many a time, good results are awaited even without putting in any relevant research, let alone extensive one. The same happens when webmasters or SEO people anticipate good rankings and results without engaging in the primary task of keywords research. The Google AdWords Keyword Tool is available to analyze the weight and significance of keywords across industries and it must be used. Relying on the guts, or being too much confident won’t pay, as a little research is what can help a lot.
Relevant keyword selection
It’s often observed that pointless keywords are used to achieve better ranks and SERPs that end up offering nothing. The keywords which are in demand, or extensively used by the searchers always offer good results. Relevant keywords are adhered to for driving home the desirable traffic, as it’s easy to stick with such a set of keywords. Keywords that match the area of business, or align with the cause of the business would definitely fetch good results. So relevancy must be the basis of keyword selection, above everything else.
Cost matters for small business
Popular keywords and phrases indeed have enormous value, but won’t ensure high conversion rates. Furthermore, they always remain in great demand and cost astronomically high, always out-of-bounds for small businesses. A keyword that is extensively sought though does not ensure an excellent result is not worth investing money in. Not being blinded by the popularity of the good is suggested for better results in reasonable cost.
Preferring conversion rates than popularity
Popularity of a keyword is not a criterion to go for it, rather conversion rate is. A website needs good rankings to convert prospects into sales and hence, the conversion rate always holds significance. Industry specific keywords are a good bet as visitors are at least attracted. Conversion rate is indeed a good measure for selecting a keyword for better prospects later on.
Avoiding single word as a keyword
Many users and webmasters often show a preference for a single work for keyword, which is not an ideal situation. A single word may have fierce competition with high cost to acquire; the favorable results are also not a guarantee by this bizarre tactics. When competition is tough, results are not achieved as per the planning. It’s suggested to go in for a 8-10 long tail keywords for good conversion rate, low cost and moderate competition.
Selection on the basis of the trends
Keyword selection should be done on the basis of the changing trends to align with the needs of the business. There are many occasions and trends that needed to be capitalize on, and keywords must be tweaked accordingly for reap rewards. A webmaster should assess the nature of prevalent trends around to benefit the business. A keyword selection on the basis of trends would definitely add value to the business.
Regular keyword updates
Search engines do follow a mysterious and bizarre algorithm to attribute ranks to websites. The algorithm keep changing from time to time, thus it becomes essential to bring changes to the keywords. If regular assessment is not done, the rankings would be impacted and lowered as the time goes by. A monthly-basis analysis is suggested to counter the threat of search engines; tweaking of keywords is also suggested.
Not using complex technical jargons
Many a time, technical jargons are used by specific industries to good effect, though not always. Keyword selection is an art that includes many aspects, including users’ interest and preference. Keywords must never be either too complex, or of entirely technical nature, as it hardly gets the coverage needed. The common users always remain comfortable with simple words and terms, and search similarly.
Competitive analysis
Competitive analysis is a vital step of keyword selection as it sheds a lot of light on the preference and patterns of the competitors. As per the business domain, a website must start the research by first analyzing the keywords of the competitors. What is giving them benefits, what is turning prospects into sales and type of regular updates by the competitors must be assessed to do a good job for the own business.
User preference
For success online, users’ preference holds the key, as they the ultimate game-changer. Therefore, the keyword selection must be based by analyzing their preferences and interests. Most of the time, websites fail to read users’ mind and thus, pay for it. The keywords must be aligned with the needs of the users, and they are going to search, not you. It’s thus suggested to tweak the keywords to meet users’ needs and preference for better sales and growth of the business.
Conclusion
Keyword research is what that starts the whole process of SEO which, in turn, enables better ranks and SERPs to a website. If mistakes are made in this process itself, the whole purpose of a website would be wasted then. This article has listed 10 tips to remove keyword research mistakes; users are invited to add more to the list for better SEO of a website.
Ajeet Yadav is a web designer and developer who spends most of his time on Drupal. He is an expert on services to convert PSD to Drupal and regularly writes on the same. He also likes to crack the mystery behind search engines in his free time, and by now he is very well versed in SEO.
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