is a fundamental part of online marketing of all kinds, and is especially relevant for freelance writers, online publishers, and bloggers. Compelling content is favored by search engines, but if you don’t use the words people are actually interested in and actively searching for, you’re missing a lot of traffic.
But the value of keywords goes well beyond SEO copywriting. In fact, close your eyes for a moment and imagine a world where search engines don’t deliver traffic at all.
Would keyword research still be valuable? You bet.
Keyword research, at its essence, is market
research. It tells you what people are interested in, and in what relative numbers. Better yet, it reveals the actual language people are using when they think about those topics, which provides you with insight on how to converse with them via your blog.
That information is worth its weight in gold, if you know what to do with it. And that’s what this 5-part tutorial is all about.
Oh, and don’t forget to open your eyes back up. Because search engines do
deliver lots of targeted traffic, and that’s the bonus round for smart keyword researchers.
These two ebooks are no dry, academic exercise that leaves you with more questions than answers. Instead, they walk you through choosing profitable content topics by exploring how keyword research provides valuable insights into the way your prospective audience thinks and discusses the topics that matter to them.
Ready to get started? First, a word of warning… these free guides are pretty hefty, so make sure you have time for a bit of serious (but fun) reading.
Keyword Research: It’s Not What You ThinkHow to Choose a Popular NicheHow to Find Topics That Score BigKeyword Research Can Help You Make More MoneyA Primer on Keyword Research Tools
A 6-Step Content Marketing Research ProcessBecome a Content Marketing Secret Agent with Competitive IntelligenceA 3-Step Process for Painless Keyword ResearchHow to Find the Keywords that Work for Your Content Marketing GoalsCase Study: How Keyword Research Works in the Wild
View the original article here
Anda sedang membaca artikel berjudul 
0 comments:
Post a Comment