Reasons Why Keyword Research Is So Important - Website Promotion

Obviously, there are thousands of posts, videos, courses, and webinars out there about researching keywords. Some of the information is good, and some of the information is bad. The bottom line is that understanding keyword research can absolutely make you want to go crazy!

Imagine this, you have the most beautiful, high-tech, light covered billboard known to man. Sounds great, right? Now what if that billboard was out in the middle of a forest? Who is going to see that? No one, except for a sasquatch and I can guarantee you that he doesn't care about what you have to say! You see where I'm getting at?

You have to do your work right on the front end before creating a piece of content. I know from experience, because when I first got into blogging and article writing, I ranked #1 on the search engines for several key phrases. The problem was, no one was actually typing them into the search engines! Yes, I had a billboard in the middle of a forest!

I use a free keyword researching tool from Google. It's simple to use.

Now That You've Found A Great Keyword (You Think)

Now for the sake of time, I'm going to assume you can use this free tool. You have to look at your competitors of this keyword. Open up Google, and type in the keyword or phrase you think you are going to use.

When you do, the first thing you are going to look at on your competitor's page is for the use of the keywords in the title, URL, description, and in the heading. If you're competition doesn't have these things that is great, because you know you can optimize your content for that keyword better than they have!

The next thing you want to do is to see what your competitors are doing offsite. Many times, you don't have control over these factors. These factors are the things that search engines look for when they compute their complex formula to rank the sites.

They look at the site's domain age

They look at the site's page rank

They look at how many backlinks are pointing to the site and domain

They look at how powerful the backlinks are

Are they listed on any particular directories?

Now let's say you and your competition have a well optimized website or page. You both have your onsite factors done correctly. Who is going to rank higher on Google? It is the site that has the better offsite stats. Often times, it can be next to impossible to overcome these factors. You will probably not rank ahead of Wikipedia, WebMD, etc! That is why researching your keywords is so important!

Obvioulsy the end result you want is to rank higher on Google. More more information about how to do this and how to automatically get all of those off-site factors up to par visit my website at http://www.caseyhicksblog.com

Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author's information and copyright must be included.

View the original article here